Stratacache, Inc Hiring for Digital Marketing Manager at Malvern, PA Full Time

We are looking for an experienced Digital Marketing Manager to increase digital engagement and drive a holistic digital strategy. In this role, you will be responsible for helping us hone our understanding of how our customer personas search for a wide array of brands, products and services and then reach those customers at key points in their digital journeys.

With an experimentation/fail-fast mindset you will work with our team to drive digital engagement; improve user experience; maximize conversion rates across our B2B domains; help prioritize and drive the execution of the web and content teams tasks.

Responsibilities:

• Drive high quality conversions through corporate websites, paid and organic social, and SEA/SEO efforts
• Lead the modernization of legacy web pages. Work with designers and web developers to ideate and project manage creation of new web pages.
• Work collaboratively on all projects with global Marketing team members with content creators, web master and US-based SEO/SEA agency
• Own organic search strategy, manage tasks/work with our agency and advocate for the best SEO outcome across three B2B domains
• Monitor keyword position, set goals and work to optimize new content
• Monitor domain health with Google Search Console, working with the web master to mitigate or remedy issues
• Gain a strong understanding of customer needs, pain points, strategy, and products
• Maintain a global outlook for a highest quality web experience across regions
• Gather and analyze measurable analytics to identify ways to improve performance across all digital channels
• Coordinate new web requests with the web team
• Control the QA process
• Embed digital marketing understanding into the marketing organization
• Other duties as assigned by leadership

• A 4 year college degree is required
• A minimum of 5 years relevant experience is required
• Proven experience on a corporate marketing team, with a specialty in digital marketing
• Planning, designing, organizing and executing digital initiatives
• Tools such as SEM Rush, BrowserStack, Hotjar
• Experience managing a search program: organizing SEO copy blocks, keyword research, back-linking and implementing new initiatives at speed and with care
• Experience working with a full range of marketing team members: marketing automation team (Pardot preferred); CRM team (Salesforce preferred); design teams; content creation teams
• Strong writing and communication skills
• Solid knowledge of ad comfort with website analytics tools, particularly Google Analytics and Google Tag Manager
• Ability to clearly communicate actionable insight across the marketing team
• Great attention to detail with ing, QA and ad copy while also having an eye on the larger digital marketing strategy
• Strong data analytics skills to extract actionable insights

NO VENDOR / AGENCY SOLICITATIONS: Stratacache and its affiliates are not accepting new staffing partners currently. Please refrain from directly contacting any and all company employees for potential partnership arrangements. Unsolicited outreach will not be considered or answered.

EMPLOYMENT CONDITIONS: As a condition of employment, all successful candidates are required to consent and successfully pass mandatory drug and background screening prior to first day of employment.

STRATACACHE and its family of companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable national, federal, state or local law.

While we are excited and appreciate you interest in our opportunities, please keep in mind that we are not able to contact all applicants that have applied.