JOB SUMMARYThe Director, Digital Marketing is responsible for prioritization and seamless implementation of offer and pricing strategies for online sales channels.
Drives compliance and revenue optimization via Offers with an aim to maximize sales, customer growth and profitability for the supported Channels.
Develops and executes a framework that effectively measures offer and pricing performances across customer segments.MAJOR DUTIES AND RESPONSIBILITIESActively and consistently support all efforts to simplify and enhance the customer experienceDevelops strong relationships with Marketing Intelligence, Marketing Operations, Core and Mobile Product teams and all other needed stakeholders and serves as point of contact for Digital Marketing Offers.
Represents Digital Marketing at various levels on discussions related to Offer rollouts efficiently.Leads offer strategy and implementation for online core and mobile channels.
Partners offer rollout for other Buyflow supported Channels.Ensures that a playbook of active and retired offers is maintained for supported sales channels.
Develops recommendation for Offer prioritization based on analytics dashboards, customer segmentation and executive guidance.
Ensures adequate transparency and communication on prioritized offers and their schedule.Leads establishment of process documentation (including requirements and signoff lifecyle) for OffersMaintains performance dashboards for Offer performance with the help of analytics and ing teams.
Leads Offers Product and Configuration teams to enable successful delivery and on continuous improvementsEngages with UI Product Leaders to ensure that the online customer experience for offers is simplified and enhanced.
Is aware of the organization strategy for Offers related tools (including Catalog)Assesses program effectiveness through data analytics and field inputs.
Assists in ad hoc information and ing requests from the business unit leadersPerforms other job-related duties as assigned or apparent.
REQUIRED QUALIFICATIONSRequired Skills / Abilities and KnowledgeAbility to read, write, speak and understand EnglishLeadership and Team ManagementStrong understanding of Charter’s Offer StrategiesStrong understanding of Online Catalog and UI CapabilitiesStrong understanding of Offer Implementation dependencies and Offer design patterns Understanding of Agile Tools & MethodologiesAbility to professionally interact with and influence others to gain support for ideas, proposals, projects and solutionsExcellent negotiating, leadership, communication, presentation and interpersonal skillsAbility to resolve complex problems positively and professionallyAbility to Delegate and PrioritizeData Analysis and Interpretation skillsUnderstanding of Cable Industry trends and best practicesOrder management systems and principlesRequired EducationBachelor’s degree in Marketing, Product or related field Required Related Work Experience and Number of YearsMarketing, Product or related field experience – 10+ yearsOffers Management (preferable with a Telecom or Cable company) 5+ yearsInterfacing with application teams 5+ yearsManagement experience 5+ yearsPREFERRED QUALIFICATIONSPreferred Skills / Abilities and KnowledgeKnowledge of telecommunications products and servicesAbility to supervise and motivate othersPreferred EducationMBA a plusWORKING CONDITIONSOffice environmentExposure to moderate level of noiseSome travel will be required #LI-MA MAN703 2023-25241 2023 Here, employees don’t just have jobs, they build careers.
That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
The pay for this position has a salary range of $124,000.00 to $240,100.00. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and location.
Also, certain positions are eligible for additional forms of compensation such as bonuses.
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