Southeast Louisiana AHEC Hiring for Content Specialist Full Time

Position Type: Contract, Full time

Civil Service Equivalent Job Title: Program Monitor

Position #: N/A

Domicile: Telework

Salary Range: $48,526.00 – $72,010.00

The Bureau of Chronic Disease Prevention and Healthcare Access (BCDPHA), within the Louisiana Department of Health, is dedicated to improving the health status of Louisiana residents by preventing and/or controlling chronic disease and relevant risk factors through promoting policy, systems and environmental changes and healthy lifestyles. The BCDPHA also proactively works to build community health systems’ capacity in order to provide integrated, efficient and effective health care services specifically in rural and underserved communities.

This position serves as Content Specialist in BCDPHA’s Division for Health Communications (COMMS) and s to the Content Manager. The COMMS Division provides education to Louisiana communities about chronic disease prevention, tobacco cessation and prevention, healthy community development, population health, health systems development, healthcare workforce development, etc. through three strategic public facing brands – Well-Ahead Louisiana; Quit With Us, Louisiana; and Unfiltered Facts. Each brand has a unique purpose and several audience touchpoints – websites, social media, paid campaigns, events, grassroots outreach etc. COMMS primarily focuses on developing and directing each brand’s messaging strategy in order to have an overall impact on the health and well-being of Louisiana’s communities.

Leads Website Content Strategy Development and Management

• Maintains subject matter expertise in content strategy, development and management.
• Leads content strategy for all brand websites: wellaheadla.com, quitwithusla.org, unfilteredfacts.com, nowsthetime.com.
• Coordinates with program managers and stakeholders to develop and maintain accurate content across all websites.
• Continually identifies content gaps and develops content as needed. Writes concise, catchy headlines and titles that emphasize content’s most unique details.
• Ensures that all content is on-brand in terms of style and tone of voice.
• In collaboration with Design Manager, ensure website functionality and layout aligns with content goals to meet the needs of target audiences, partnering organizations and grant deliverables.
• In collaboration with Design Manager, develops a content evaluation strategy. Uses appropriate data measures to determine success of all online content. Sets measurable goals to improve website content strategy and performance.

Leads Search Engine Optimization Strategy

• Develop optimization strategies that increase search engine results rankings.
• Research and incorporate relevant SEO keywords to use throughout websites.
• Set measurable goals that demonstrate improvement in marketing efforts.
• Monitors daily performance metrics to understand SEO strategy performance.
• Collaborates with Brand Journalist to incorporate SEO strategy in all blogs.

Supports Overall Content Strategy

· Ensures marketing campaign messaging is incorporated appropriately across websites.

· Ensures website content aligns with all print materials.

· Ensures website content aligns with all presentations.

· Leads content development for all online tools to ensure a positive user experience.

· Monitors grant work plans and COMMS ask forms to direct and achieve deliverables as indicated via website content

· Supports overarching content marketing strategy for Well-Ahead Louisiana, Quit With Us, Louisiana and Unfiltered Facts

· Supports all website development projects

· Supports all online evaluation activities

Other duties as assigned

· Executes grant activities as assigned – this includes execution of work plan activities, grant planning, grant writing, and grant ing

· Supports the development and implementation of all audience action plans and associated communications plans as assigned

· Speaks/presents on behalf of the BCDPHA as assigned

· Executes stretch projects and professional development as assigned

· Demonstrates a commitment to team mission, vision and values

· Follows all policies and procedures as outlined in the Bureau’s Standard Operating Procedures and Brand Guidelines handbooks

· Travels as necessary to fulfill job duties and support program deliverables, including but not limited to conferences, seminars, meetings, summits, trainings, etc.

· Supports the development and implementation of all audience action plans, grant work plans, and associated communications plans.

· Travel in and out of state as necessary to fulfill job duties and support program deliverables, including but not limited to conferences, seminars, meetings, summits, trainings, etc.

QUALIFICATIONS

· BA in Communications, Marketing, Design, Public Relations, or a related field

· Must have exceptional writing and editing skills

· Must be highly attentive to detail

· Experience with WordPress, Zoom, Vimeo, MailerLite, Trello and Adobe Creative Suite preferred

· 3 to 5 years’ experience in a similar position preferred

All applicants must submit a resume and three writing samples.

Job Type: Full-time

Pay: $48,526.00 – $72,010.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• professional level: 3 years (Required)
• digital content creation: 3 years (Preferred)
• content management system: 3 years (Preferred)
• search engine optimization: 3 years (Preferred)
• project management: 3 years (Preferred)

Work Location: One location