Sonetics Corporation Hiring for Digital Marketing Specialist at Lake Oswego, OR, USA Full Time

Sonetics is the leader in team communication solutions that enhance productivity, safety, and effectiveness of work teams in aviation, firefighting, public works, marine, construction, and industrial operations.

We pioneered the development of hands-free wireless headsets which allow team members to stay in continuous contact, and ensures that all team members can hear and be heard, even in the most challenging environments.

To support and accelerate our recent growth and new market expansion, we are looking for a Digital Marketing Specialist to p lan, develop and execute digital programs and campaigns for the Sonetics, Firecom and Flightcom brands, including online advertising, web site strategy and design, social media, and mobile.

In addition, you will :

• Design digital media campaigns aligned with business goals.
• Creation of digital and print content for all three corporate brands, including : sales collateral, graphics, infographics, manuals, etc.
• Develop and manage digital co-marketing programs for distributors and partners, including sales enablement tools.
• Establish web presence to boost brand awareness.
• Web site management and technical support.
• Evaluate current websites and provide recommendations for improvements.
• Optimize brand websites for function and form.
• Manage email marketing programs, lists, imports, permissions, and segmentation through marketing automation platform / CRM.
• Maintain publishing editorial calendar for web, landing pages, email campaigns, etc.
• Ensure digital design is optimized for branding, impact, SEO, web development.
• Develop landing pages and banners for integrated marketing campaigns.
• Track and key performance indicators and analytics such as website traffic, online conversion opportunities, sponsored search ROI, and keywords using various digital tools, and make strategic recommendations.
• Monitor ROI and KPIs of digital campaigns and programs.
• Maintain a strong online company voice through social media.
• Build rapport and regularly engage with channel managers and sales team to support their initiatives and develop an ongoing understanding of the markets we serve.
• Collaborate with marketing, sales, product marketing, and product development to ensure brand consistency.
• Stay up to date on digital media developments and ensure that email regulations and internet standards are met.

As a Digital Marketing Specialist, you thrive on working in a fast-paced, cross-functional role. You are creative, solutions-oriented, and strive to create exceptional customer experiences.

Your background includes :

• Bachelor’s degree in Business Administration, Marketing, a related discipline, or a combination or education and equivalent experience.
• 5+ years digital marketing experience.
• Demonstrated experience with web design and content management systems, including Wordpress required.
• Graphic Design experience required, including Adobe creative suite (particularly Photoshop, Illustrator, InDesign).
• Experience with email marketing design and automation tools such as HubSpot.
• Familiarity with HTML / CSS, database structures and SQL.
• Experience writing, designing, and fully executing digital projects.
• Experience working with Google Tag Manager and GA4.
• In depth knowledge of SEO best practices.
• Understanding of user-design, graphic design and interface principles, and responsive and mobile design

The right candidate will have a unique opportunity to become part of a highly successful team focused on growing our company.

Our culture places a high value on customer focus, innovation, engagement and integrity. We offer a competitive and comprehensive package as well as the opportunity to be empowered and to make a difference