Social Media Coordinator Full Time

Position Overview:

The Social Media Coordinator serves as a visual storyteller and digital ambassador of our organization’s brand portfolio. This role is responsible for developing and executing vibrant, high-impact digital presence to drive brand awareness and cultivate meaningful consumer relationships. By maintaining a strong pulse on the ever-evolving social media landscapes, the Coordinator is also an articulate communicator, adept at engaging diverse audiences across all walks of life.

Key Responsibilities:

Content Strategy & Production (70%)

• Contributes to the development of comprehensive content calendars and multi-channel social media campaigns in alignment with broader marketing goals.
• Plan, produce, and distribute compelling digital content across the brands’ social media channels, including Instagram, Facebook, TikTok, YouTube, and specialized community platforms.
• Ideate, film, photograph, and edit relevant and high-quality assets, pairing them with educational and inspiring copy that strengthens brand affinity and drives community engagement & growth.
• Act as a service provider for internal stakeholders by collaborating to provide visual assets and creative collateral that power integrated marketing campaigns across high-traffic digital channels.
• Tailor creative output to each platform’s technical specifications and algorithmic nuances to maximize KPIs and audience impact.

High-Impact Community Engagement (15%)

• Proactively monitor social media channels to facilitate real-time engagement, including managing direct inquiries and curating user-generated content.
• Serve as the brand’s health and wellness experts to deliver product education and actionable wellness insights.
• Collaborate across teams to track influencer and brand partner activity, ensuring campaigns are executed seamlessly.

Market Intelligence & Event Collaboration (15%)

• Maintain an advanced pulse on emerging platform features, social trends, and competitive benchmarks to inform future strategy.
• Represent the brand at in-person consumer-facing events, including evenings and weekends, to engage audiences, capture live content, and support the brand experience.
• Facilitate the promotion and digital moderation of webinars and community-building events as required.

Qualifications

• Bachelor’s degree or Diploma, or equivalent experience in Health Sciences, Nutrition, or a related field.
• 2+ years of hands-on experience with photography and video content creation, including filming and basic editing for social media.
• Certification in holistic nutrition
• Formal education or practical experience in digital marketing or social media is preferred.

Key Skills

• Excellent verbal and written communication across in-person and digital channels.
• A passion for natural health and promoting wellness.
• Strong organizational, project management, and multi-tasking abilities, with flexibility to adapt to last-minute changes.
• Initiative-driven, creative, and enthusiastic about engaging audiences.
• Deep understanding of social media platforms, including Instagram, TikTok, Facebook, and YouTube, with experience creating high-impact content and growth strategies.
• Skilled in content management systems and social media management tools.
• Experience supporting in-person events, community outreach, and live consumer engagement.
• Comfortable on camera and presenting to small groups.

How to Apply

Please submit your resume and a cover letter outlining your qualifications and explaining why you are the perfect fit.

Job Type: Full-time, Permanent 

Pay: $47,000 – $52,000 per year

Benefits:

• Dental care
• Paid time off
• Store discount
• Vision care

Schedule

• Monday to Friday
• Work Location: North York Hybrid – 4 days on site