Snap-on Hiring for Digital Marketing Specialist at Kenosha, WI, United States Full Time

Overview :

This position is onsite at the Corporate Headquarters located in Kenosha, WI.

Who we are :

People know Snap-on for the quality of our products, but we know that it is the passion and character of our people that make our company a global leader.

With our diverse talents and deep pride in the Snap-on family of brands, we drive innovation and create value. We work hard together.

We grow together. We are one Snap-on team.

Responsible for developing and managing digital content assets used in product management, marketing, and sales activity in Snap-on Industrial.

Accomplishments in this position will enable Snap-on Industrial to serve its customers and the Solutioneers with world class digital product information and sales materials.

This position requires a highly sensitive cross-functional instinct and work style.

Responsibilities :

Use Marketers Studio and Asset Manager extensively and expertly to develop, manage, and put digital content to use.

Manage and enhance of digital product and category information for the Williams product line. This may include but not limited to category landing pages and cross selling information.

Collaborate with internal (Product Management, Marketing, Sales, IT) and external partners in producing and deploying digital content across sales and marketing platforms.

Continually improve digital content based on category and product level performance analytics from internal sources and external sources such as Google, Amazon, etc.

Responsible for assuring that Snap-on Industrial stakeholders have appropriate familiarity with digital content strategies, tactics, and tools by one-on-one contact, update meetings, and training events.

All other duties as assigned

Qualifications :

• Bachelors Degree in Marketing, Business or related discipline required.
• 2+ years related work experience which includes high-volume, hands-on experience with digital content tools
• Progressive vision of how digital content tools can be used in a rapidly evolving product information and digital content environment.
• Familiarity with digital product and marketing content best practices and deployment in B2B, B2C, and leading brand contexts.
• Proficient in cross-functional communications to lead and advance assigned initiatives.
• Develop and deploy project management strategies and schedules within generally defined procedures and practices.
• Work independently on initiatives as directed, exercise judgment and focus attention to detail on digital assets development and management activities.
• Familiarity with digital marketing strategies, tactics, and technologies, including but not limited to SEO, pay per click, video, social media, etc.
• Proficient in Microsoft Office suite products
• Some travel will be required (approximately 5%).

Snap-on is a drug free work environment and welcomes all qualified candidates to apply.

Local candidates are strongly encouraged to apply since we are not offering relocation assistance at this time.

Snap-on is an Equal Opportunity Employer, Minority / Female / Disabled / Veteran