SMMA Hiring for Digital Marketing Specialist at Cambridge, MA, US Full Time

Join SMMA, a celebrated design firm headquartered in Cambridge, MA, as we seek a skilled marketing professional to drive the evolution of our digital marketing strategy.

This is a wonderful opportunity for individuals who are eager to stimulate both intellectual and creative growth while making a meaningful impact on our firm’s mission and their own career.

If you’re enthusiastic about marketing technologies and content and desire rapid skill development within a dynamic and passionate team, we encourage you to apply.

As a Digital Marketing Specialist, you will assume an important role in conceiving and executing marketing initiatives that reflect SMMA’s brand strategy.

Your responsibilities will include crafting concise, accurate, and compelling messaging that resonates with our audience while working closely with a creative team of graphic designers, videographers, photographers, writers, and other marketing professionals.

Your success in this role will contribute to the cultivation of a strong, positive brand image, aiding in client engagement, conducting comprehensive market research, and providing valuable support for special projects as required.

Core Responsibilities : Content Management : Develop and maintain our content calendar, ensuring the inclusion of various creative assets such as photography, drawings, videos, and podcasts.

Social Media Strategy : Oversee the comprehensive social media strategy for the brand, from concept creation to execution.

Manage all social media content, regularly assessing impact through monthly KPI analysis and ing. Spearhead efforts to enhance follower growth and engagement across social channels.

Proficient in managing Instagram, LinkedIn, and YouTube platforms. Website Support : Assist in website design and content updates, ensuring accuracy and relevance.

Manage content on the website and provide performance ing. HubSpot Expertise : Specialize in the administration of HubSpot, the company’s CRM and content platform.

Manage email drip campaigns, including crafting copy for both existing and prospective clients. Generate s related to email campaigns and CRM-related activities.

Successful Characteristics and Competencies : Passionate, energetic, dedicated. Ability to work independently and proactively.

Creative-minded and organized. Enjoys engaging people and connecting. Strong communication skills, timely and accurate information-sharing Qualifications : 2-5 years of experience in a similar role or field.

Strong content creation and editing skills. Experienced in the use of website content management systems. Strong written and verbal communication skills Experience using HubSpot.

Please apply with resume and work samples / portfolio. Since 1955, SMMA has forged extraordinary relationships with clients, established an enviable record of success and designed award-winning environments.

We are a diverse, integrated team of experts bound by mutual trust, aligned by shared values, and united in focus on a single goal our client’s goal.

As a uniquely integrated, multi-disciplinary firm, we bring a wide spectrum of expertise to our client’s challenges. We explore far beyond the standard architecture model and have designed our practice to embrace constraints and resolve complexity with intellect and elegance.

To us, elegance is the hard-earned absence of excess, a perfect representation of the essential. We strive for our work to be meticulous in detail, craft, and performance.

In our pursuit of the truest solution, there is no place for siloed thinking, rote repetition of style, or self-aggrandizement.

We are generous with our ideas, discovery, and creativity. Yes, design must be beautiful inside, out, and beyond. But we strive for even more for vital, forward-looking design solutions that provide the greatest positive impact to our clients, communities, and culture.

We are not A, E, or AE. We are integrated and multi-disciplinary a genuine design collective driven to solve complex challenges.

We are SMMA. SMMA does not offer H-1B visa sponsorship for this position. Company Perks Employee-owned firm with Employee Stock Ownership Program Hybrid work-from-home policy Competitive benefits including paid time-off, company-funded MA Paid Family and Medical Leave, company-paid dental plan, company-paid life insurance, and 401(K) matching Employee Assistance Program (includes confidential emotional support, legal guidance, and financial resources) Mentor / protégé program Educational reimbursement Licensure and membership reimbursement Lunch and Learns with internal and external speakers Powered by JazzHR