Singapore Airlines Hiring for Digital Marketing Specialist at El Segundo, CA, United States Full Time

Digital Marketing Specialist

Singapore Airlines Americas is looking to add a full-time Digital Marketing Specialist to join our Marketing Team. This role will develop and execute digital marketing strategies to build brand awareness and drive online sales for Singapore Airlines .

This role works closely with other members of our digital marketing team, our media agency contacts and with a centralized brand team in our Singapore-based headquarters.

This is a full-time position, with a hybrid work schedule, requiring partial on-site work in our El Segundo, California office.

Job Functions

• Develop and execute effective digital marketing strategies to support retail and brand initiatives
• Manage campaigns from start to finish, including ideation, implementation, optimization, and ing
• Lead digital marketing efforts across programmatic and direct channels
• Clearly communicate goals and results of digital marketing campaigns to marketing team & leadership
• Troubleshoot any issues surfaced during campaign lifecycle
• Work between project stakeholders and ensure smooth flow of project deliverables
• Develop deep understanding of the travel distribution landscape and the online travel environment

Qualifications

• Bachelor’s degree in marketing, advertising, or business
• 4+ years of digital marketing experience in a retail or brand marketing role
• Hands-on experience with media planning and buying including developing briefs, evaluating proposals, and executing campaigns
• Expertise across key digital marketing channels including display, video, and mobile, both in a programmatic and direct-buy capacity
• Strong knowledge of digital performance metrics and campaign measurement, preferably with Google Analytics
• Highly motivated and proactive with proven ability to achieve targets and meet deadlines
• Experience using Microsoft Office products in a professional environment
• Strong organizational, interpersonal, and communication skills (written and verbal)
• Expert knowledge of digital marketing principles and current best practices

Nice-to-haves

• Experience working with external media and / or creative agencies
• Knowledge of Google Marketing tools, including Campaign Manager 360, DV360, and Tag Manager
• SEM / SEO knowledge
• Airline, travel, or hospitality marketing experience
20 days ago