Simmons Bank Hiring for Digital Marketing Coordinator at Little Rock, AR, United States Full Time

It’s fun to work in a company where people truly BELIEVE in what they’re doing!

We’re committed to bringing passion and customer focus to the business.

The Digital Marketing Coordinator assists the Marketing Director and ad agency partners to produce and execute a strategic marketing plan for Simmons Bank and each of its subsidiaries.

The Digital Marketing Coordinator partners with lines of business, product development, user experience, website and compliance / legal teams in the development of brand messaging and materials, ensuring all Simmons brands are presented in consistent and compelling ways across the company’s geographic footprint.

Essential Duties and Responsibilities

• Manages the company’s social media strategy, messaging and responses to customer engagements across social media platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter and YouTube).
• Works on projects that manage branding / creative needs for business lines, sales management and product management. Programs range from broad integrated campaigns to one-off event driven projects.
• Acts as liaise between ad agency partners and bank associates. Coordinates the development and maintenance of marketing materials, including product and promotional brochures, sell sheets, posters, digital merchandising, as well as print, broadcast, outdoor and online advertising.

Provides substantial support for new product roll-outs as well as acquisition and brand advertising campaigns.

• Collaborates with the Compliance and Legal departments to ensure customer-facing advertising and collateral materials are compliant with all applicable rules and regulations.
• Negotiates with media outlets and coordinates with agency media planner / buyers to determine the best use of budgeted media dollars.

Ensures marketing materials are delivered to media outlets (TV, radio, magazines, newspapers, outdoor and online) according to schedule.

• Ensures all departmental documents and activities are performed in compliance with applicable laws, regulations, policies and procedures as applicable to this position, including completion of required compliance training.
• Performs other duties and responsibilities as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.

• Ability to read and interpret documents such as procedure manuals, general business correspondence and / or journals or government regulations
• Ability to read, analyze and interpret financial and / or legal documents
• Ability to write simple correspondence, procedures, routine s and business correspondence
• Ability to effectively present information in one-on-one and small group situations, to customers, clients, and other employees in the organization
• Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public

Education and / or Experience

• BS / BA degree and
• 4-6 years’ experience in job-related position
• Media buying and placement – preferred

Skills

• Advanced proficiency in MS Office programs, Adobe Creative Suites, and Meta Ads Manager
• Expert proficiency in Social Media Management Platforms
• Photography and videography experience preferred

Other Qualifications (including physical requirements)

• Proofing and Editing skills
• Creativity to produce effective and engaging messaging

Equal Employment Opportunity Information : Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person’s race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications.

Simmons First National Corporation and its subsidiaries are committed to Affirmative Action Programs consisting of results-oriented procedures to ensure equal employment opportunities.

These programs require positive action in lieu of neutral non-discrimination and merit hiring / performance policies.