SFX Global Marketing Hiring for Online Marketing Specialist at Australia Full Time

We are seeking a highly motivated and skilled Online Marketing Specialist to join our dynamic marketing team. As an Online Marketing Specialist, you will be responsible for developing and executing effective digital marketing strategies to enhance our online presence, drive traffic, and boost brand awareness. The ideal candidate possesses a deep understanding of various online marketing channels, is data-driven, and has a proven track record of achieving measurable results.

Key Responsibilities:

1. Develop and implement comprehensive online marketing strategies to achieve business objectives, including lead generation, customer acquisition, and revenue growth.
2. Manage and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
3. Monitor and analyze key performance metrics, including website traffic, conversion rates, and return on investment (ROI), to identify areas for improvement and opportunities for growth.
4. Collaborate with the content team to create engaging and relevant content for different online channels, such as blogs, social media, and email campaigns.
5. Utilize email marketing tools to develop and execute targeted email campaigns to nurture leads and engage existing customers.
6. Implement and manage social media strategies to foster brand engagement, grow followers, and drive website traffic.
7. Monitor and manage online reviews and reputation to maintain a positive brand image.
8. Stay up-to-date with industry trends and best practices in online marketing, identifying opportunities for innovation and growth.
9. Use web analytics tools to track website performance and user behavior, providing insights for website optimization and user experience enhancements.
10. Collaborate with the design team to create visually appealing and impactful online assets for marketing campaigns.
11. Work closely with other departments to align marketing efforts with overall company goals and objectives.
12. Prepare regular s on campaign performance, presenting findings and actionable recommendations to management.

Requirements:

1. Bachelor’s degree in Marketing, Business, or a related field.
2. Proven experience as an Online Marketing Specialist or in a similar digital marketing role.
3. Demonstrated success in planning and executing online marketing campaigns with measurable results.
4. Proficiency in using digital marketing tools, including Google Analytics, Google Ads, Facebook Business Manager, and email marketing platforms.
5. Strong analytical skills with the ability to interpret data and draw actionable insights.
6. Knowledge of online marketing trends and emerging technologies.
7. Excellent communication and writing skills.
8. Highly creative with a keen eye for detail.
9. Ability to work independently and as part of a team in a fast-paced environment.
10. Strong project management and organizational skills, with the ability to multitask effectively.
11. Prior experience in B2B marketing or relevant industry experience is a plus.