· Handle postings on all social media platforms for the food distributor on a timely basis.
· Track, , and analyze website analytics and PPC initiatives and campaigns.
· Manage campaign expenses, stay on budget, estimating monthly costs and reconciling discrepancies.
· Optimize copy and landing pages for search engine marketing.
· Perform ongoing keyword discovery, expansion and optimization.
· Research and implement search engine optimization recommendations.
· Optimizing copy and landing pages for search engine optimization.
· Performing ongoing keyword research including discovery and expansion of keyword opportunities.
· Researching and implementing content recommendations for organic SEO success.
Also handle admin tasks for the executive as needed
Other possible tasks include:
– Develop and implement social media strategies to increase brand awareness and engagement.
– Create and curate engaging content for social media platforms, including text posts, images, and videos.
– Monitor social media channels for trends and opportunities to engage with the target audience.
– Collaborate with the marketing team to develop and execute digital marketing campaigns.
– Conduct research on industry trends and competitor activities to inform social media strategies.
– Manage social media accounts, including scheduling posts and responding to comments and messages.
– Use analytics tools to track and on the performance of social media campaigns.
– Collaborate with the creative team to create visual assets for social media posts, such as graphics and videos.
– Stay up-to-date with the latest social media trends, tools, and best practices.
Requirements:
– Proven work experience as a Social Media Specialist or similar role.
– In-depth knowledge of various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
– Experience with digital marketing techniques, such as SEO and content marketing.
– Proficiency in photography, web design, video editing, or other relevant skills.
– Strong written and verbal communication skills, with excellent proofreading abilities.
– Familiarity with e-commerce platforms and online advertising campaigns.
– Ability to analyze data and generate insights from social media analytics tools.
– Creative thinking and problem-solving skills.
– Ability to work independently and manage multiple projects simultaneously.
Note: This job description is not intended to be all-inclusive. The employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Job Type: Full-time
Pay: $40,000.00 – $55,000.00 per year
Schedule:
Ability to commute/relocate:
Experience:
Work Location: In person
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