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SEO Executive
Location: Bengaluru, Karnataka (On-site)
Employment Type: Full-Time
Role Overview
We’re looking for a curious and detail-oriented Junior SEO Executive to join our organic growth
team. This role focuses on On-page and technical SEO execution across GIVA and its sub-brands.
You’ll work closely with the SEO, content, and tech team to implement optimizations that help
improve rankings, drive traffic, and ultimately increase conversions.
This is a hands-on execution role, ideal for someone who understands both the technical and
content side of SEO and is excited to grow in a fast-paced D2C environment.
Key Responsibilities
Technical SEO
● Monitor and fix technical SEO issues using tools like Google Search Console, Ahrefs, and
Screaming Frog (crawl errors, indexing issues, broken links, redirects, etc.)
● Support implementation of structured data (JSON-LD) for product pages, collections, FAQs,
and breadcrumbs on Shopify
● Work with the tech team to improve Core Web Vitals (LCP, CLS, INP, TTFB)
● Manage and update XML sitemaps, robots.txt, and canonical tags
● Assist with URL structure and hreflang audits as the brand scales
● Track and document technical changes and measure their impact over time
On-Page SEO
● Conduct keyword research and map keywords to relevant pages
● Identify and fix issues like duplicate meta tags, thin content, keyword cannibalization, and
missing alt text
● Help create FAQ content optimised for Google’s People Also Ask and AI Overviews
● Perform regular content audits and updates to improve rankings and CTR
Reporting & Analytics
● Set up and track performance using GA4 (organic landing pages, sessions, user behavior)
● Prepare weekly/monthly SEO reports (rankings, traffic, impressions, CTR)
● Proactively highlight any ranking drops, algorithm impacts, or technical issues
Skills & Requirements
Must-Have
● Strong understanding of technical SEO basics (crawlability, indexing, Core Web Vitals,
schema, sitemaps)
● Good grasp of on-page SEO (keyword research, meta optimization, content structure,
internal linking)
● Hands-on experience with:
○ Google Search Console
○ Google Analytics (GA4)
○ Screaming Frog
○ Google Trends
● Familiarity with tools like Ahrefs or SEMrush
● High attention to detail and ability to manage multiple tasks
Good to Have
● Exposure to Shopify and basic understanding of Liquid
● Knowledge of structured data (JSON-LD) and schema validation
● Understanding of Google’s E-E-A-T guidelines
● Basic knowledge of HTML/CSS
● Familiarity with AI Overview optimization and People Also Ask strategies
What You’ll Get
● Direct mentorship from an experienced SEO team
● Exposure to the complete SEO ecosystem (technical, on-page, content, analytics)
● A fast-paced environment where your work has a visible impact on growth
● Opportunity to work across multiple brands and categories
