Senior PPC Expert (IT Services Lead Gen) Full Time

Company DescriptionDotCom Growth is a results-driven digital marketing agency focused on empowering SMEs, startups, and enterprises to achieve remarkable business growth. Through data-driven strategies, effective digital planning, and seamless execution, we help clients unlock their full potential. At DotCom Growth, a passionate team of dedicated professionals is committed to delivering measurable results for every client. Our mission is to create impactful digital transformations for businesses of all scales.DepartmentPaid AcquisitionReports ToMarketing HeadExperience5–8 Years in PPC — exclusively B2B IT Services and/or SaaS specialisation requiredMandatoryMust have generated high-quality leads for IT / Custom Software projects with minimum contract value of $20,000+NOTE: Consumer-focused PPC experience will not be considered.Role OverviewThis role exists for one reason: to generate qualified, high-intent B2B leads from international markets through paid channels — leads that convert to $20,000+ project conversations, not form fills from students or researchers. If your PPC experience is in e-commerce, D2C, or lead volumes measured in hundreds per day, this is not the right fit. We need someone who understands that in B2B IT services, 50+ qualified leads per month at $150-200 CPL is far more valuable than 200 leads at $15 CPL.What You Will Own• Google Ads Ownership — End-to-end Google Ads campaign management — Search, Display, Performance Max — for IT services targeting US, UK, AU, CA decision-makers• LinkedIn Ads — LinkedIn Ads strategy and execution — Sponsored Content, Lead Gen Forms, InMail, Document Ads — targeting CTO, VP Engineering, Head of Digital Transformation at companies with 100–5,000 employees• Campaign Architecture — Campaign architecture — account structure, campaign/ad group hierarchy, match type strategy, negative keyword management — built for B2B intent, not volume• Ad Copy — Ad copy that speaks to enterprise buyers — technical credibility, outcome-led headlines, proof points — not generic IT services messaging• Landing Page CRO — Landing page feedback and CRO collaboration — identify where paid traffic drops off and brief the design team on conversion improvements• Budget Management — Monthly budget management and forecasting — recommend budget allocation across channels and campaigns based on CPL and pipeline attribution data• Lead Quality Tracking — Lead quality tracking — work with CRM team to track leads from ad click through to sales conversation and project close, not just form submission• Competitor Intelligence — Competitor ad intelligence — monitor competitor ad copy, landing pages, and SERP positioning using SpyFu, iSpionage, or SemRush advertising researchNon-Negotiable Requirements• 6+ years PPC experience with a minimum 4-5 years exclusively in B2B IT services or SaaS — consumer PPC is disqualifying• Demonstrable experience generating leads for projects with $20,000+ contract values in US or UK markets• Google Ads certified — Search, Display, and at minimum one additional certification• Deep understanding of B2B buyer intent — how to identify, target, and convert a CTO or IT Director through paid search• Proficiency in LinkedIn Campaign Manager — not just boosted posts, full campaign management• Experience with RLSA (Remarketing Lists for Search Ads) and audience layering for B2B• Understanding of lead quality vs lead volume — and how to structure campaigns to optimise for the former• Strong analytical skills — Google Ads data, GA4 attribution, CRM pipeline correlationWhat Will Get You Shortlisted Faster• Prior experience managing IT services PPC budgets of $25,000+ per month in US/UK markets• Experience with ABM (Account-Based Marketing) paid strategies• Knowledge of how paid and organic interact — experience with RLSA using SEO-generated audiences• Prior work with HubSpot or Salesforce CRM for lead attributionKPIs You Will Be Measured Against• CPL (Cost Per Qualified Lead) — defined as a decision-maker from a company with $10K+ project potential• Lead-to-sales-call conversion rate — percentage of paid leads that reach a qualified discovery call• ROAS on closed deals — revenue attributed to paid channels vs spend• Month-on-month CPL improvement after campaign optimisationPerks & Culture✦ 5-Day Work Week — structured for focus, not face time✦ Flexible Working Hours — we measure output, not hours clocked✦ Performance-Linked Incentives — exceptional work is recognised and rewarded financially✦ Growth-Oriented Culture — clear career path with defined milestones, not a dead-end role✦ International Client Exposure — work directly on campaigns and accounts with US, UK, AU, CA clients✦ Collaborative Team Environment — direct access to senior leadership and cross-functional teams✦ Continuous Learning — access to premium tools, industry resources, and skill development budgets✦ Merit-Based Progression — promotions driven by results, not tenure