Senior Digital Marketing Manager Full Time NEW

Company DescriptionHonda Motor Co., Ltd., Japan is establishing a new Digital Innovation entity in India to accelerate growth through customer intelligence, digital platforms, connected experiences, and next-generation mobility solutions.Headquartered in Bengaluru, this organization will combine Honda’s global scale with India’s technology ecosystem to build capabilities that directly influence product strategy, customer growth, and new business creation across India and other high-growth markets.Role DescriptionThis is a full-time hybrid role for a Senior Marketing Manager based in Bengaluru, with the flexibility to work from home as needed. The Senior Marketing Manager will oversee the development and execution of marketing strategies, campaigns, and initiatives to drive brand growth and customer engagement. Key responsibilities include conducting market research, managing digital and traditional marketing channels, collaborating across teams, analyzing campaign performance, and leading strategic marketing efforts to support business goals.Key ResponsibilitiesDevelop and execute integrated marketing strategies aligned to business growth goalsLead digital campaigns across paid media, search, social, CRM, partnerships, and owned channelsDrive customer acquisition, lead generation, and lifecycle engagement programsBuild segmentation and personalized campaigns using customer data and insightsManage brand positioning, messaging, and content strategy for Indian audiencesTrack campaign performance, ROI, funnel conversion, and optimization opportunitiesPartner with analytics, product, UX, and business teams on go-to-market initiativesManage agency partners, vendors, and external marketing ecosystemsQualificationsRequired9+ years of experience in Marketing, Growth Marketing, Digital Marketing, or Brand StrategyBachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plusStrong experience managing integrated digital campaigns with measurable outcomesExperience in customer acquisition, CRM, retention, and performance marketingStrong analytical mindset with ability to use data for optimizationExcellent stakeholder management and communication skillsOutstanding Project Management and Team Leadership skillsExceptional written and verbal communication skillsPreferredProven track record of managing successful marketing campaigns in a dynamic industry, with automobile industry experience being an advantageFamiliarity with CDPs, CRM platforms, Salesforce, Adobe, or marketing automation toolsExperience with Google Analytics, Meta, Google Ads, attribution tools, and dashboardsExperience with state of the art AI tools in marketing.Experience in high-growth or transformation environmentsUnderstanding of Indian regional consumer segments and media behaviorPassion for innovation and customer-centric marketing approachesWhy joinJoin a new strategic organization within HondaBuild modern marketing capabilities from the ground upHigh visibility role with strong business impactStrong long-term career growth potential