Senior Content Strategist Full Time

Role: Senior Content Strategist

Job Type: Full Time

Location: Gurgaon/Hybrid

About Noguilt:

Noguilt is a multi-brand wellness group dedicated to transforming lives through personalized diet, fitness, and lifestyle programs. Alongside its core services, the company operates a growing nutraceutical portfolio offering health-focused products such as teas, chocolates, proteins, GLP-1 capsules, and is expanding into injectable solutions. Backed by a team of qualified doctors , nutritionists, fitness experts, and behavioral coaches, Noguilt combines science-driven approaches with technology and empathetic support to deliver sustainable outcomes.

About the role:

We’re looking for a Senior Content Strategist (Humour Specialist) who can turn everyday or even boring topics into engaging, entertaining, and scroll-stopping content. This role is all about blending creativity with cultural relevance—using humor, trends, and strong writing to capture attention and keep audiences hooked across formats like Reels, ads, and social media posts.

Specifically, this role will involve:

• Creating witty, engaging, and original content for social media platforms.
• Turning everyday or “boring” topics into fun, relatable narratives.
• Planning and scheduling content strategically for maximum reach.
• Using the right hashtags and trending audio to boost visibility.
• Staying updated with current trends, memes, and digital culture.
• Collaborating with teams for content approvals and execution.
• Driving audience engagement through creative storytelling and humor.
• Managing follow-ups and optimizing content performance.

Ideal candidate will have:

• Minimum 1–2 years of experience in D2C brands.
• A strong sense of humor and creative thinking ability.
• Excellent writing skills with a natural, human tone (not templated).
• Deep understanding of memes, trends, and social media timing.
• Ability to create content that grabs attention instantly.
• A knack for making audiences stop scrolling and engage.
• A “viral mindset” – someone who instinctively knows what might work online.
• Strong observational skills and relatability in content creation.

Qualification:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field (preferred).
• Portfolio showcasing creative, humorous, or viral content will be highly preferred.