Seminole Gaming Hiring for DIGITAL MARKETING SPECIALIST – FT at Hollywood, FL Full Time

Responsibilities:

• Responsible for building, maintenance and engagement on all social media platform, including but not limited to Facebook, Twitter, YouTube, Instagram, Snapchat as well as, new/emerging platforms.
• Participate in planning, development and implementation of social media strategies, content calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to audience.
• Coordinate the execution of social media photography and video production.
• Develop, execute and leverage mobile and social media efforts to grow market share and expand awareness.
• Understand current trends, technologies and advancements in social, mobile and online review sites.
• On an ongoing basis, measure and performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
• Extend marketing initiatives and editorial content into relevant external publications (news sites, blogs, etc.).
• Support advertising team to ensure alignment between digital and traditional media communications.
• Maintain Customer Service Accountability and provide ing as it relates to online customer sentiment. Work closely with internal departments to resolve customer service issues.
• Monitor online reviews on sites such as Trip Advisor, Yelp, OTA sites, etc.
• Work closely with Internet Marketing to integrate social media into online brand campaigns.
• Write content for company blog and social platforms.
• Research local music trends ensuring the property’s relevance in the music community and with consumers.
• Monitor and adjust local music play-lists and other Vibe initiatives, adapted to time of day and clientele.
• Monitor and adjust music play-lists to reflect current Billboard and Top 40 trends (weekly).
• Evaluate and adjust overall guest experiences based on interaction with guests, industry trends, corporate initiatives, etc. Enhance group business experience through customization.
• Execute and monitor of the Sound of Your Stay brand program at the property level.
• Participate in the induction of new staff members to Hard Rock culture. Create and participate in the on-going training and development of team, focusing on music, memo, company culture and the spirit of Rock ‘n Roll.
• Meet internally to communicate vibe programs, implement new products, discuss opportunities, events, etc.
• Responsible for community engagement and involvement.
• Support other key marketing efforts as needed.
• Performs other duties as assigned.

Qualifications:

• At least 3 years direct marketing, advertising and brand marketing experience including implementation of digital, mobile and emerging campaigns.
• At least 1 years of social media/web 2.0 experience as an online marketer.
• Requires full knowledge of all areas of music industry (national and local) and lifestyle hotel products.
• Ability to prioritize and work on several projects simultaneously without being overwhelmed.
• Have demonstrated knowledge of mobile, emerging and social media, and application to advertising.
• Experience in leveraging social media platforms for an advertising campaign.
• Understand social media universe including Facebook, Twitter, Instagram, Snapchat, YouTube, blogs, etc.
• Excellent oral and written communication skills.
• Passion for learning and demonstration.
• Ability to adapt to the style, tonality and vernacular of the current “voice” of employee and consumer facing Facebook and other social mediums.
• Attention to detail. Ability to effectively communicate in both written and verbal formats.
• Ability to assist in the planning, development, and implementation of projects/programs.
• Work well under pressure of deadlines.
• Have the ability to exercise a great deal of initiative, forward strategic thinking and independent judgment.
• Experience preferred in brand management, development and implementation.
• Excellent customer service skills.
• Have interpersonal skills to deal effectively with employees, vendors and outside organizations.
• Professional appearance and demeanor.
• Work varied shifts, including weekends and holidays.
• Able to effectively communicate in English, in both written and oral forms.

• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to, second hand smoke, excessive noise and constant exposure to general public.
• Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.

• Credit Check
• Criminal Background Check
• Drug Screen