See’s Candies Hiring for Digital Strategist at United States Full Time

Effectively strategize, manage, execute and on See’s media activities – both traditional and non-traditional. Responsible for execution of approved media buys and initiatives based on assigned business goals and ROI targets, and achievement of assigned marketing goals.

• Work with the Marketing team and external partners and agencies to strategize, manage, and in some cases execute a media strategy that directly supports efforts to increase sales, revenues, and profits for sees.com, retail, and wholesale lines of business.
• Manage effective and proactive paid digital media campaigns to drive qualified traffic and greater conversion online and offline, and analyze performance, including but not limited to:

• Search Engine Optimization (SEO) & Search Engine Marketing (SEM) and local search (manage partners)
• Mobile
• Social (run and optimize paid campaigns in Facebook, Instagram, Twitter, Pinterest)
• Display (manage partner)
• Affiliate (manage partner)
• LinkedIn (run and optimize campaigns)

• Develop and present campaign briefs to the Creative team that define objectives, KPIs, and campaign performance to maximize results and ROI.
• This position is responsible for identifying opportunities on ad creatives, targeting, and strategies through A/B testing, audience segmentation, and targeting strategies.
• Protect and manage the See’s Brand at all times. Continuously collaborate with marketing teammates to maintain a consistent brand voice and message across all paid/organic programs.
• Manage effective and proactive digital outreach programs and eCommerce content optimizations to drive qualified traffic and greater conversion online, and analyze performance.
• Run frequent traffic and site conversion s in Google Analytics; analyze data and make media optimization recommendations.
• on media performance and testing strategies. Use campaign data to generate actionable insights to boost ad performance, conversion rates, and generally inform the improvement of our overall marketing strategy.
• Manage day-to-day digital media partner relationships, including acting as primary contact for day-to-day activities, projects, work orders, contracts and billing.
• Implement measures to ensure programs can be monitored for effectiveness.
• Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Complete special projects as assigned by management in a timely manner.
• All See’s staff must be committed to the company’s core principles, and workplace values, including a demonstrated commitment to diversity and inclusion.

• Bachelor’s degree in Marketing, Advertising, Communication or related area; equivalent related work experience may be considered in lieu of degree.
• Minimum five years’ experience in digital media buying or marketing equivalent experience with a multi-channel retailer, preferably with annual sales in excess of $500M, or equivalent agency experience working with such retailers.
• Experience strategizing, executing, and optimizing campaigns in all social platforms required.
• Hands-on experience in handling marketing budgets and forecasting/ing results
• Demonstrated analytic, problem solving and decision-making skills.
• Experience with Google Analytics required.
• Exceptional verbal, written and presentation skills.
• Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner.