Satellite Office Hiring for Head of Growth Marketing at Sydney, New South Wales, Australia Full Time

• Exciting opportunity as Head of Growth Marketing (Global) ing to the Chief Growth Officer
• Dynamic high growth services business, recently on the AFR Fast 100 List – ranked 37th on fast growing companies in Australia, as well as on Financial Times and Nikkei Asia High-Growth Companies for 2021
• Ideal role for a passionate B2B growth marketer. Balance of strategic leadership of ABM & growth marketing strategy, with tactical skills to drive lead gen and conversion, optimise our PPC and social execution, on & continually optimise performance, and build our content strategy to support integrated acquisition and nurturing
• Lead a team of 6 and help build our business in Australia, the US and EMEA
• Join a genuine, fun and passionate team

Satellite Office is a global leader in ‘Talent as a Service’ – providing world-class offshore staffing solutions. We work with companies from global brand names to SME’s to help them build dedicated teams in the Philippines. We’re 100% Australian owned, growing incredibly fast, and now have over 1,500 staff on the books around the world.

With our unique ‘leased staff’ model we are disrupting the global $250b+ outsourcing industry. Our offshoring solutions allow our clients to access a huge pool of world class talent in the Philippines at a significantly lower cost than in Australia, the US or EMEA. We source talent across roles as diverse as Accounts Payable to digital marketing to IT developers or customer service & sales, and everything in between. We provide top tier Serviced Offices, Staff Leasing and Support Services across Recruitment, HR, Payroll and IT. Our clients range across SME, publicly-listed, private, private equity and venture capital-backed entities and have clients teams ranging from 2 to 200+ staff with us.

Satellite Office (SO) has a highly experienced management team both in Australia (our founding team is in Sydney) and the Philippines, with sales capability in the US / EMEA as well. This combination of highly experienced senior executive talent in both countries provides a strong point of difference to our competitors and helps us to achieve +50 NPS ratings from our clients.

This role s to the Chief Growth Officer who is based in Sydney. Some international travel will be required.

About this role:

This role is all about driving our growth ambitions. Satellite Office has reached the scale and success we are today due largely to our genuinely best-in-class service and product offering and great people, but to get us to where we’re going next and support our ambitious growth targets, we need to up our game when it comes to marketing and distribution. This is where you come in.

This is a hands-on leadership role. We’re looking for someone with 10+ years of digital, growth, product marketing and leadership experience, especially with digital media platforms in a performance marketing context, who’s fine doing contributional work themselves. They’ll manage a team of 6, mostly based offshore, with the opportunity to expand / amend the team as needed (as well as the budget).

Success in this role is about building best-in-class digital marketing foundations and growing our lead generation and conversion funnel performance. You’ll need to be at the top of your game in understanding how to build a B2B profile across multiple digital channels and convert through to client acquisition. As well as new business growth, you’ll also get involved in our inside sales activities to grow the scale and stickiness of existing clients.

Key responsibilities:

• Build, implement, measure and own the overall marketing strategy and execution plan to support our growth objectives
• Own the paid media strategy, planning and overall marketing budgeting process
• Continuously invent, launch and improve campaigns and lead generation & conversion
• Optimise the positioning and performance of SO through all relevant social platforms including content, messaging and engagement
• Launch new creative and messaging frequently
• Build out our campaign, content and lead nurturing capability to maximise prospect conversion over extended sales / engagement cycles
• Build multi-channel targeting / eDM / outreach programs to target prospects who align with our Ideal Customer Profile.
• Determine our events strategy and manage event preparation / participation to maximise lead generation and brand awareness
• Manage external agency relationships to maximise performance
• Create visibility into all funnel activity from all distribution channels
• Create visibility into campaigns and assets performance and continually optimise
• Define payback period on paid media spend, by channel
• Work with finance to connect marketing data with in-house ing
• Own and improve the website and digital assets (with our agencies) across Australia, the US and Philippines
• Ownership of all brand assets, marketing collateral and external communications
• Lead, develop and coach the marketing team

Required experience:

• 5+ years B2B digital marketing experience – with deep expertise in building B2B lead generation strategies / execution across paid and social channels (bonus points for expertise in services / software / saas and LinkedIn expertise)
• 5+ years people management experience
• 5+ years performance marketing experience
• Proven experience in building B2B marketing strategy
• Experience in unstructured / early stage environments preferred – every day will be different and there are plenty of new and novel opportunities and problems to solve for that will require a willingness and ability to learn fast
• Proven experience developing talent
• Proven experience bringing “structure to chaos” – building systems and processes to maximise performance whilst maintaining creativity
• Constantly learning and staying abreast of best practices in PPC, digital and social

Personal Skills & Qualities

• Excellent communication skills, both written and verbal
• Strong business acumen – you really know your numbers and performance
• Results oriented – good ideas are good, but quality execution and results are better 😊
• Strategic and entrepreneurial mindset
• Strong time management with a sense of urgency
• High energy, team player
• Excellent management / organisational skills
• Strong attention to detail and quality delivery
• Ability to work unsupervised as an individual contributor

What we offer:

• Global, growing business, disrupting the market
• Sydney-based executive team
• Startup culture, operating at pace
• Genuine, no-politics, in it together team