SASSO Agency Hiring for Social Media Manager at New Orleans, LA Full Time

Team SASSO is looking to add a savvy, dynamic Social Media Manager to our lovely bunch of creative thinkers. The ideal person for this position excels in social media strategy, planning, and creative development as well as social media performance analysis and community engagement.

ROLE RESPONSIBILITIES (Main Responsibilities):

• Research and develop social media strategies for our brand and the brands of our clients, including social approach, goals and objectives, competitive audits, content plans, and timelines.
• Strategically plan, create, and publish content across a variety of social media channels, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok.
• Use social media content planning tools to develop social media calendars for clients and efficiently organize/publish posts across all social media platforms.
• Edit posts and social media content following client feedback as needed and ensure all content is approved by clients before publishing.
• Use proven tactics to increase brand awareness, social media following, and community engagement for SASSO and our clients.
• Create content and respond to customer comments and messages using the tone of voice specific to each client’s brand.
• Use 3rd party platforms to conduct Social Media Listening and Reputation Monitoring, responding to brand mentions as necessary or conveying questions/needs to clients to address.
• Analyze social media performance, including key metrics and ROI, and adjust social media tactics as needed to fulfill client goals defined in each social media strategy.
• Efficiently plan social media campaigns to drive website engagement and leads, utilizing Google Analytics and unique UTMs to track performance.
• Manage access to brand pages, including managing permissions in Facebook Business Manager and securely keeping track of brand account logins.
• Create and build brand social media pages from scratch, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and Google My Business.
• Audit existing social media pages to pinpoint areas for improvement and implement changes.
• Plan, create, and implement paid social media campaigns as needed, including boosted posts and ads.
• Develop and implement a process for engaging organic social media content (images and videos for Stories, Reels, etc.) to be fulfilled by the Social Media Manager and interns.
• Lead influencer and blogger strategy and outreach for our clients’ brands. Identify influencers in key spaces for client and campaign needs. Maintain relationships with influencers and manage partnerships as needed.
• For clients and often in collaboration with influencers, plan and implement social media giveaways to increase brand engagement and followings.
• Establish user-generated content strategies as needed for clients and implement to drive brand engagement and growth.
• Plan blog strategy for clients as needed and help implement with the support of the creative team.
• Create or improve client social media guidelines, policies, etc. as needed.
• Clearly communicate creative needs with in-depth direction to design and copy teams utilizing our project management program.
• Stay up-to-date with social media platform updates, industry trends, and pursue programs for continuing education.
• Support other areas of the creative team as needed to help proof a variety of content to ensure clean final client versions.

Job Type: Full-time

Pay: $38,000.00 – $65,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor’s (Required)

Experience:

• Social media marketing: 5 years (Preferred)

Work Location: Remote