SARAH & SEBASTIAN Hiring for Social Media Marketing Specialist at Sydney, New South Wales, Australia Full Time

SARAH & SEBASTIAN are in search to find a creative, innovative & strategic Social Media Specialist. Based at our Alexandria Head office, home to our designers and artisans, you will be at the heart of our storytelling globally. Responsible for the creation of enchanting digital content and experiences that resonate with our brand ethos and clientele. From conceptualising creative content to strategising for increased client engagement, you will play a pivotal role in shaping our brands narrative across various platforms.

WHAT YOU WILL DO

• Assist in the creation of the weekly social media plans and day-to-day platform management across all platforms (Instagram, Tiktok, Facebook, Youtube, Pinterest and LinkedIn)
• Assist in the development of a paid and organic social strategy with associated KPIs across traffic, engagement, follower growth, brand awareness and revenue aligning with short-term and long-term business goals
• Present weekly s on content metrics and providing insights to drive engagement, using data analysis to inform the future strategy
• Stay up-to-date with social media trends and best practices to ensure maximum reach and engagement. Pivoting plans in line with changes and trends in the space
• Work collaboratively with the Visual Content Manager to post high-quality best-in-class content that is tailored for each social channel
• Pitch new content formats and styles in order to continually evolve the Sarah & Sebastian brand visually
• Oversee paid social performance across Instagram, Tiktok, YouTube, Facebook and Pinterest balancing organic and paid strategies
• Work closely with the digital agency partners – creating briefs, regularly analysing performance and optimisations, ensuring efficient and effective spending and identifying opportunities to further enhance performance
• Build an engaged community on the SARAH & SEBASTIAN TikTok by creating new relationships and engaging with creators in our space and developing an on-brand approach tailored to the channel.
• Creating localised social strategies for international markets with a particular focus on Little Red Book and WeChat. Partnering with external agencies where relevant
• Collaborating with the Brand & PR team to develop a global influencer and creator marketing plan to build brand awareness

WHAT WE REQUIRE FROM YOU

• Minimum 3+ years in a similar role with in fashion, luxury or jewellery.
• Creativity, innovation and collaboration with an exceptional eye for engaging imagery, video and copy
• Experience managing social platforms to drive strategy, growth of channels and engagement of followers as well as knowledge of trends and innovations in the space
• Proficiency and fluency in Instagram, TikTok and Pinterest’s newest features, as well as formats popular on the platforms
• Understanding of all social media ad formats with a deep understanding of what engaging content looks like for different platforms
• Experience working with social media planning tools
• Proficiency in Adobe Creative Suite and asset production including short videos, graphics and other social assets using Canva and/or Adobe
• Excellent creative writing skills and attention to detail
• Great organisational skills with the ability to work on multiple projects at once
• Experience in fashion or a premium brand with an appreciation for luxury branding principles
• Proficiency and fluency in TikTok’s newest features, as well as formats popular on the platform
• Knowledge of online marketing channels and an understanding of their interplay
• Alignment with our brand core values:

MAKE WAVES: Think creatively. Challenge yourself and the status quo.

ACT WITH PRECISION:Act with care and attention

INSPIRE COMMUNITY: Collaborate, show respect, create enduring relationships

PROTECT WHAT IS PRECIOUS: Be an ambassador for ocean conservation and accountable for our impact.

WHAT YOU WILL RECEIVE

• A competitive base salary
• The opportunity to flourish within a dynamic environment and an innovative brand
• A generous staff discount
• A jewellery allowance
• A complimentary SOLDERED bracelet
• Birthday leave
• Additional leave for public holidays
• Free Employee Assistance Program – Acacia
• Experience working for a company that is committed to supporting ocean conservation, with a pledge to donate over 1 million within the next decade through the Xanthe Project.
• Working for a company that is a member of the Responsible Jewellery Council, an organisation which promotes trust in the global fine jewellery industry ensuring companies adhere to responsible business practices.
• Working for a company that values a circular economy, supports local Australian craftsmanship and champions responsible sourcing and materials.

OUR STORY

SARAH & SEBASTIAN is an independent fine jewellery practice by SARAH Munro & Robert SEBASTIAN Grynkofki, designers who live and work in Sydney, Australia. In the pursuit of conceptual design merged with innovative craftsmanship, they established their eponymous label in 2012, and today work alongside a diverse team with multidisciplinary talents in our light-filled creative studio in Alexandria.

Our growing roster of SARAH & SEBASTIAN stores, with seven locations to date including Sydney, Melbourne and Brisbane, are elevated and unexpected spaces, designed in collaboration with leading Australian architects to reflect the unique vision of our brand. We are a close-knit team who actively pursue creativity and innovation, rebelling against the conventions that define traditional jewellery.

We offer multiple luxury jewellery experiences within our intimate suites including SOLDERED, Luxury Piercing, Ear Alchemy Styling, Engagement and Wedding Consultations & Gift Concierge Appointments.

Our employees are at the core of everything we do, with diverse backgrounds, ideas and experiences colliding to focus on a shared vision. As a young, high-growth company, we are nimble in our approach and believe that collaboration must always be fostered and opportunities embraced.

We would love for you to be part of our journey.