SAP Hiring for Marketing Program Architect at Newtown Square, PA Full Time

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

JOB DESCRIPTION

SUMMARY

The Marketing Program Architect (MPA) builds and deploys customer journeys within SAP’s marketing automation infrastructure, based on Marketo. The MPA translates business requirements into technical design, and provides guidance to the rest of the team to deliver and build omnichannel nurture programs. This is a global, fully remote role within the Campaign Services function of Corporate Marketing.

In this role, Marketing Program Architects are strategic partners to Nurture Leads. While the Nurture Leads are the experts of email content and audience strategy, MPAs are the experts at implementing this content and strategy into functional Marketo programs, and owning the “how” of marketing automation and execution. All programs require a strong collaboration between the two parties, co-owning the design, build, execution, and performance optimization of the campaigns.

THE ROLE

• Responsible for providing an engaging online experience for global audiences to generate demand, nurture prospects, support and amplify the SAP brand.
• Evaluate, implement, and optimize innovative approaches to Marketing by bringing in a digital mindset and collaborative approach across market units, regions and global teams.
• Deliver against the agreed-upon schedule and business targets, set and enforce rules and guidelines, implement traffic management and governance, and connect signals from other channels (organic, paid, social) into Marketo.
• Collaborate with their counterpart (Nurture Lead) on strategy and understanding business requirements
• Translate business requirements into technical design – recommend how to implement a desired business outcome within Marketo, providing the best customer journey
• Own the delivery of campaigns from design assistance to execution to optimization
• Project manage and delegate the creation of all campaign elements including HTML emails, nurtures, landing pages, and any other components involved in Marketo programs
• Contribute ideas and methods throughout the design and build phases, to improve the efficiency of the programs thanks to their unparalleled knowledge of Marketo capabilities
• Guide and mentor peers and/or junior level colleagues and share best practices across the team

ROLE REQUIREMENTS

• Minimum 4-7 Years in Digital Marketing and/or Marketing Automation, with proven Marketo hands-on expertise (Marketo certification a plus)
• Ability to learn new systems and acquire technical skills quickly
• A team player, able to trust others, and earn the trust of others
• Problem-solving attitude, action-oriented, results-focused, and metrics-driven
• Clear communicator; able to convey technical ideas to a non-technical audience
• Outstanding attention to details to drive flawless execution, manage many workstreams, and ability to prioritize and delegate in a demanding, high-pressure environment
• Ability to work effectively across teams and geographies, and occasionally adjust schedule to accommodate global colleagues

LOCATION

Americas time zone preferred

We build breakthroughs together

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 97,000 – 213,800 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 369438 | Work Area: Marketing | Expected Travel: 0 – 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: Virtual – USA #LI-Remote