Salve Regina University Hiring for Chief Marketing and Communications Officer at Rhode Island, United States Full Time

Salve Regina University seeks a strategic, collaborative, and
dynamic marketing and communications leader to expand the
institution’s national visibility, with a deep understanding of the
fast-changing and competitive market in higher education.

The next Chief Marketing and Communications Officer will oversee a
comprehensive, integrated, and strategic marketing and
communications plan that amplifies the Salve Regina brand and
rallies advocates around a consistent message. This leader will
supervise a team responsible for managing the university’s
storytelling, marketing campaigns, digital engagement, website
development, media relations, social, crisis communications, design
services, video production, external communications, and internal
communications.

As a member of the university’s senior staff and reporting to the
President, the Chief Marketing and Communications Officer will
inspire the Salve Regina community in collaboration with the
university’s leadership, spearheading initiatives that both align
with the mission, enhance affinity, and increase engagement. Using
strong interpersonal and collaboration skills, the Chief Marketing
and Communications Officer will coordinate marketing and
communication efforts across the university, ensuring a consistent
message and supporting leaders to achieve institutional
goals.

The Chief Marketing and Communications Officer will lead, mentor,
and develop a team of marketing and communications professionals
who are creative, skilled, and dedicated to Salve’s mission. This
cohesive, well-functioning unit looks for a leader to inspire and
support the team in delivering high-quality strategies and tactics
across all marketing and communications to advance the
institution.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Lead a collaborative effort to advance an integrated,
  university-wide strategic marketing and communications program that
  promotes Salve Regina’s identity, priorities, and accomplishments
  to internal and external audiences. Ensure that strategies
  integrate multiple communication channels and tactics, including
  digital, print, social, editorial, and media relations.
• Supervise marketing and communications activities that engage
  Salve Regina’s external constituents, including prospective
  students and families, alumni, donors, and influencers. Collaborate
  with university leaders, most significantly in Enrollment
  Management, Advancement, Graduate and Professional Studies and the
  Pell Center, to ensure quality and creativity of institutional
  presentation and optimization across digital, media, and print
  channels.
• Serve as advisor to the President, Senior Staff, Board of
  Trustees, and other university leaders regarding communications
  issues, management of reputational risks, major decisions and
  events, and crisis planning and response. Oversee the articulation
  of the university’s positions on complex and sensitive issues,
  ensuring that the institution’s mission and accomplishments are
  advanced effectively.
• Manage the relevant market and brand research necessary to
  inform the amplification of Salve Regina’s brand identity and
  messaging architecture, ensuring alignment to institutional mission
  and strategy. Create an effective partnership network across all
  Salve Regina’s stakeholders, including students, faculty, staff,
  and alumni.
• Maintain effective working relationships with key local, state,
  and national media outlets and ensure that the university is
  well-represented in news media by spokespeople and other
  individuals. Monitor statewide and national educational trends,
  especially those with implications for Salve Regina.
• In consultation and collaboration with key stakeholders, design
  and implement strategy for the ongoing development and maintenance
  of the university website, which is a primary marketing and
  communications tool for the community, ensuring that it supports
  larger university strategy and effectively serves the multiple
  necessary audiences
• Engage with university leaders in advancement, athletics,
  enrollment management, academic affairs, and other program areas to
  develop strong working relationships and participate in the
  development and integration of program elements, events, and
  marketing tactics across the program areas to support program and
  institutional goals.
• Develop and implement measurement frameworks to analyze the
  effectiveness of all programs and activities, creating a culture of
  continual testing, learning, and optimization. Make data-informed
  proposals and decisions, and link budgets and expenditures to
  measurable outcomes with the goal of ongoing improvement of
  performance.
• Take an engaged approach to coaching, mentoring, and guiding
  the Strategic Communications and Public Affairs team to maintain
  the capabilities and effectiveness of this group, including setting
  clear performance management objectives, and evaluating the
  structure, resources, and capabilities to provide a proactive,
  agile, client-focused resource for the university.

Requirements:

• Accomplished and data-driven communications and marketing
  professional with a successful track record in developing
  initiatives across an integrated mix of channels for a broad range
  of intended audiences/markets.
• Experience working in a complex, matrixed environment with
  multiple and diverse internal/external stakeholders and
  audiences.
• Demonstrated engagement with and commitment to diversity,
  equity, inclusion, and cultural awareness through actions,
  interactions, and communications with others.
• Previous experience in higher education is preferred but not a
  requirement. Must have knowledge of and embrace the mission of the
  university and ability to appreciate its culture and history.
• Ability to set the marketing and communications vision and
  bring creativity that explores new ways to accomplish traditional
  objectives, including promotional instincts and a keen sense of how
  to manage external messages.
• Expert oral and written communications skills, including
  ability to set direction on specific issues, and produce high
  quality work under pressure. Understanding of public media and
  issues management.
• Strong working knowledge of the latest digital and print
  trends, digital engagement, social media, content marketing, lead
  generation and acquisition strategies and tactics, search engine
  optimization (SEO), paid media, and branding and market research
  techniques and practices.
• Creative, innovative individual who can effect change in a
  dynamic environment and be a champion for the brand. Experience in
  evolving a brand is desirable.
• Team player with extraordinary people and relationship-building
  skills across all areas of an organization who can build consensus
  and be collaborative in decision-making. A strong service-minded
  approach is essential.
• Inspiring leader with a visible and accessible management style
  who is adept at setting and achieving goals, has proven success in
  managing, motivating, and supporting creative people, and who has
  built integrated communications and marketing units.
• Proven experience in working with and advising people in
  leadership positions.
• Proven expertise as both a strategic thinker and a project
  manager with a keen ability to multitask and meet deliverables.
  Demonstrated ability to direct outside business partners and agency
  providers.
• Key competencies include integrity, strategic agility, an
  entrepreneurial spirit, political acuity, positive attitude,
  compassion, energy, excellent judgment, and exceptional skills in
  diplomacy and collaboration.
• Bachelor’s degree required; Masters’ degree in Marketing,
  Communications or related field preferred.

Additional Information:

Salve Regina University offers generous benefits to eligible
employees including:

• health and dental coverage
• life insurance
• long-term disability
• 403B plan
• tuition benefits and more

Salve Regina University strives to provide equal opportunity in
employment and education to all employees, students and applicants.
No employee, student or applicant shall be discriminated against or
harassed on the basis of race, color, national and ethnic origin,
sex, sexual orientation, gender identity or expression, religion,
disability, age, marital or parental status, military or veteran
status, genetic information or any other basis protected by
applicable federal or state law, in the administration of Salve
Regina’s employment policies, education policies, admission
policies, scholarship and loan programs, athletic and other
University administered programs. In accordance with Title IX, it
does not discriminate on the basis of sex in any of its educational
programs or activities. Salve Regina is also committed to making
its programs and campus accessible to its visitors and compliant
with all applicable non-discrimination laws.

Application Instructions:

Applicants must apply online for any open staff and faculty
positions by providing a cover-letter and resume. Pre-employment
background checks and reference checks are required of successful
candidates. Salve Regina University participates in E-verify.

URL: www.salve.edu