Saf-Gard Safety Shoe Co Hiring for Digital Marketing Coordinator at Greensboro, NC, US Full Time

Job Description

Job Description

We’re looking for a problem solver who values the combination of data and creativity to solve business problems, someone who’s excited to contribute their ideas and help drive growth within our brands.

This position is responsible for assisting the Digital Manager and marketing team in the diverse daily digital needs of the business and leveraging learning opportunities to develop their skillset.

Requirements : It’s recommended, but not required, that the Digital Marketing Coordinator have a BA / BS degree in marketing, business, communications or related field.

Previous internship or marketing experience is a plus. Basic HTML and metrics analysis skills are required.

Day-to-day expectations :

• Coding, proofing and scheduling emails in Pardot & SalesForce CRM.
• Design and implement a / b multivariate testing for emails, leading to clear recommendations for future optimizations. Work with the design team and Digital Manager to implement recommendations.
• Utilize GA4 and Pardot’s native analytics to drive strategic direction for drip campaigns.
• Collaborate with the design team and Digital Manager to build and update landing pages and lead generation forms.
• Project manage UX updates with developers and Digital Manager.
• Work with Digital Manager and SEO agency to execute optimization plan.

An effective and successful Digital Coordinator :

• Excels at organizing and prioritizing to deliver high-quality work most efficiently
• Assumes ownership of assigned projects and tasks
• Is thorough and detail-oriented
• Builds rapport and credibility with team members based upon brand / product knowledge, proactivity, and a demonstrated understanding of the business goals and how they can help achieve them
• Is passionate and willing to share their ideas, contributing to team discussion.
• Communicates effectively and professionally in a verbal and written manner
• Demonstrates initiative and proactivity
• Encourages team members and fosters an environment of collaboration and trust
1 day ago