RubLine Marketing Hiring for Digital Marketing Specialist – Paid Search at Traer, IA Full Time

Position: Digital Marketing Specialist – Paid Search

The Digital Marketing Specialist – Paid Search is responsible for planning, executing, and optimizing paid social and search campaigns for multiple B2C brands. The ideal candidate has a passion for data, is well-versed in the PPC and digital ads landscape, and is driven by measurable results. If this sounds like you, then we’d love to talk to you!

Digital Marketing Campaigns:

• Support full-scope digital ad campaigns. Including executing & optimizing cross-channel paid media strategies across a variety of platforms (i.e. Google Ads, Meta Ads Manager, TikTok Ads Manager, Microsoft Ads, etc) to drive sales, increase brand awareness, and grow website traffic
• Advanced tracking using Google Analytics and ability to guide proper tracking code installation for Google Analytics and PPC conversion
• Analyze and keyword/placement performance based on specific metrics and recommend action (e.g., keyword deletion, bid changes, copy changes, landing page changes)
• Analyze ROI and create strategic recommendations based on campaign results
• Establish an experimental attitude and process (A/B tests) to optimize marketing goals
• Collaborate with the production team and account managers to strategize video and display content that meets client needs
• Prepare and present analytical s Other marketing/communications projects and duties as assigned.

A well-qualified candidate will possess the following:

• Highly organized, detail-oriented, and able to manage/execute multiple ongoing projects
• Highly creative, strategic thinker with ability to develop fresh, executable ideas
• Data driven, self-starter, ambitious, resourceful
• Solution oriented/problem solver
• Experience with SEO and SEM
• Strong written, verbal and collaboration skills
• Ability to troubleshoot on Google, Meta, etc

Required Knowledge, experience and skills:

• Bachelor’s Degree in Communications, Marketing, Digital Media, or a related field
• 3+ years of experience running digital advertising campaigns across search and socials
• Proficient in Meta Business/Ads Manager, Google Ads, and Google analytics, etc.
• Must be proactive and be able to work independently with little or no supervision
• Solid computer skills, including Google Suite and DropBox

Job Type: Full-time

Pay: $50,000.00 – $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Relocation assistance
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Traer, IA 50675: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Application Question(s):

• Most of our clients are in the outdoor recreation space which includes off-roading, hunting, fishing, and firearms/firearms accessories brands. Please indicate “yes” if you understand this.

Experience:

• Google Ads: 2 years (Required)
• Facebook Advertising: 1 year (Required)

Work Location: In person