Rothmans, Benson & Hedges Inc Hiring for Trade Marketing Executive Toronto, Canada Commercial Full Time

At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business to deliver a smoke-free future and improve the lives of millions of people in the country.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation.

If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets.

The Trade Marketing Executive is responsible for the development and execution of trade marketing strategy across offline channels, including vape stores, general retail environments, and key accounts.

This position is the key contact for the implementation of strategic solutions that help build RBH’s portfolio presence, including awareness of RBH’s products among legal age consumers. The Trade Marketing Executive is also responsible for monitoring and ensuring retail performance, as it relates to both legal age consumers and in-store staff. The Trade Marketing Executive plays a crucial role as both a creator and executor of impactful tools and concepts to build differentiation, gain competitiveness, and drive retail portfolio performance.

Your day to day:

Developing multi-faceted retail brand presence strategies for RBH based on the competitive landscape and organizational KPIs.

Collaborating with field teams to develop a brand-specific strategies for retail visibility and leading the execution of these strategies by collaborating with various teams within RBH.

Working closely with the RBH marketing team and third-party suppliers to use market insights to develop a toolbox of brand staging materials, including permanent point of sale materials and temporary point of sale materials for different retail environments.

Identifying, developing, and implementing tailored solutions to increase RBH’s competitive advantage.

Creating a yearly calendar scheduling trade communications which aligns with RBH’s strategic plans and developing efficient methods to educate staff and legal age consumers on RBH’s portfolio. You will own the implementation of these methods from ideation to execution, including design, development, coordination with field teams, production, field activation, and management of timelines and budgets.

Monitoring the effectiveness of deployed methods and ensuring continuous improvement. You will be the owner of a budget allocated to these initiatives, and will provide accurate ing based on pre-established KPIs.

Acting as the first point of contact for the field teams regarding trade visibility topics, tracking best practices from other industries and markets, and sharing insights with your colleagues. You will also conduct field visits to ensure proper implementation of the tools developed and gain insight on general retail trends.
Developing effective relationships with various internal stakeholders, and managing RBH’s relationships with its external partners who are involved in the development and production of point of sale materials.

Enhancing awareness and knowledge of merchandising standards and practices among the field team by coaching and updating them on trade visibility tools and initiatives.

What we are looking for:

A bachelor’s degree in marketing and sales or a related field (e.g., economics, business).
2+ years in trade marketing in a commercial environment (FMCG/CPG).
Exceptional planning and project management experience.
A strong grasp of marketing processes and trends and innovations, and a solution-oriented mindset.
In-depth knowledge of the consumer goods industry and related trade practices.
Strong analytical skills, including applied knowledge of sales data.
Experience managing a project budget.
Strong collaborative communication and teamwork skills.

Nice to have:

Previous experience working with creative, experiential and/or production agencies.
Fluency in French.

WHO WE ARE

We are Rothmans, Benson & Hedges Inc., Philip Morris International’s subsidiary in Canada. Today we are Canada’s second largest tobacco company. In addition, RBH Inc. was awarded Top Employer for 2017, 2018, 2019 and 2022. We currently employ over 800 people throughout our six corporate and sales offices and our factory.

Our parent company PMI is one of the world’s leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products.

Click on the following link to learn more about what RBH believes: https://www.rbhinc.ca/home/what-we-believe

Rothmans, Benson & Hedges is committed to providing equal employment opportunity for all current and prospective employees, as well as to promoting a culture of inclusion and respect for everyone. We celebrate the innovation that diversity creates in the work environment, and we recognize that each employee brings their own unique capabilities, experiences, and perspectives to the organization. It is this diversity that adds value to our teams, as well as to our stakeholders.

We are committed to providing equal employment opportunity regardless of race, ancestry, color, religion, sex, marital/family status (including pregnancy), national origin, sexual orientation, immigrant and newcomer status, gender identity/expression, age, citizenship, or disability. We consider qualified applicants who have passed the criminal background checks, consistent with legal requirements.

We strive to recognize and value diversity and equity, and to ensure the inclusion of underrepresented groups and the four designated groups: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups.

We welcome and encourage applicants to reach their full potential with us. If you are unable to apply for a position online, or require any further accommodation during our recruitment process, please contact: AODA.RBH@rbhinc.ca.

Follow us on social media:
RBH LinkedIn: https://www.linkedin.com/company/rothmans-benson-hedges-inc/
Facebook: https://www.facebook.com/RothmansBensonHedges/
Twitter: https://twitter.com/RBHinc
RBH website: https://www.rbhinc.ca/