Roers Companies Hiring for Digital Marketing Specialist at Plymouth, MN, United States Full Time

Job Type

Full-time

Description

We are looking for a Digital Marketing Specialist to join our team at our corporate office in Plymouth, MN.

About Us

Roers Companies is a 2023 Star Tribune Top 200 Workplace and an emerging leader in real estate investment, development, construction, and property management.

Headquartered in Plymouth, Minnesota, we’re on a mission to elevate multifamily housing nationwide by developing and operating market-rate and affordable housing.

Since our founding in 2012, our team has developed more than $2.5 billion in real estate, representing 11,000 homes. In 2023, we were selected as the Minnesota Real Estate Awards’ Developer of the Year.

Our team thrives on purpose-filled work, an entrepreneurial spirit, and unlimited growth potential.

About You

You’re passionate about your work, you’re fast-paced, and you strive to help us continue our exponential growth. You offer an extra hand and aren’t afraid to ask for help when needed.

You act with integrity and empathy for the people around you. You get the big picture while executing the little details.

In other words, you share our corporate values – passion, work ethic, teamwork, integrity, and ownership mindset.

Responsibilities

Primary duties are focused on the mission of generating leads through digital marketing channels for properties within our portfolio.

These responsibilities include designing and maintaining websites, strategizing with marketing team and other internal teams to increase customer / lead base, developing content for social media, designing digital graphics and materials, drafting and managing all email campaigns for customer outreach, and work in various platforms and systems to optimize online performance, reputation management, and lead generation.

• Working with Marketing Manager(s) and Director of Portfolio Marketing to implement marketing campaigns for our growing portfolio of brands
• Executing the full development and maintenance of our property websites including design, copywriting, user experience, and search engine optimization
• Understanding sales and leasing workflows and tracking key performance indicators on a regular basis
• Creating content for social media channels and managing both the social media accounts and content management platform
• Overseeing marketing technology systems used to enhance reputation management and actively drive initiatives to generate more customer reviews across the portfolio
• Developing email marketing campaigns to achieve business objectives
• Implementing multi-touch marketing campaigns
• Secondary research on new market trends and competitors
• Analyze and on marketing performance

Requirements

• Bachelor’s degree (Marketing, Journalism, Communications, Business, or related field preferred)
• 3+ years of relevant marketing experience in a corporate or agency environment
• Experience in real estate property management, leasing, and / or B2C marketing preferred
• Computer skills :
• Office365 including Microsoft Word, PowerPoint, Outlook, Excel, and Teams
• Website design and management platforms – experience with RentCafé and WordPress preferred
• Mass email platforms including MailChimp
• Graphic design programs including Adobe Creative Suite and Canva
• Digital marketing channels :
• Google platforms including Ads, Analytics, and Business Profiles
• General knowledge of SEO practices preferred
• Social media platforms including Facebook and Instagram
• Strong interpersonal, oral, and written communication skills – communicates clearly, concisely, positively, and professionally
• Able to interact with wide range of internal and external stakeholders
• Self-motivated, self-directed, organized, detail-oriented, collaborative, inquisitive, motivating, energetic, and results-driven.
• Willingness to learn and explore new strategies
• Flexible to juggle multiple projects and priorities to meet changing deadlines
• Embodies our core values : passion, integrity, work ethic, ownership mindset, and teamwork
• Maintains a neat, well-groomed, and professional appearance

Benefits & Perks

Our full-time employees are eligible for these benefits and perks :

• Medical, dental, and vision insurance including HSA
• Paid Parental Leave
• Employer Paid Basic Life Insurance
• Employer Paid Long-Term Disability
• Voluntary Life, AD&D, and Short-Term Disability insurance
• 401k Match
• Equity Opportunity with Match
• Competitive PTO and Paid Holidays
• Gym Membership Reimbursement
• Free Stays in our Properties’ Guest Suites
• Rent Discount if you choose to live at one of our properties
• Free Weekly Office lunches and Fully Stocked Fridge
• Monthly Social Outings
• Shorter Friday Workdays During Summer

Roers Companies is focused on building a workforce that is diverse and inclusive. We are an Equal Opportunity Employer and consider applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. E-Verify Compliant.

Candidates will be required to pass a criminal background check and motor vehicle .

In order to be considered for this position, applicants must complete a survey at this link :

RoersCompaniesCareers