Rodd & Gunn Hiring for Social Media & Community Coordinator at Melbourne, Victoria, Australia Full Time

Our Story

Rodd & Gunn New Zealand is one of the fastest growing Men’s Clothing brands in France, Belgium, USA, Canada, UK, Ireland, Australia and New Zealand. We have expanded our retail footprint across the Southern and Northern Hemisphere, and done so with a quiet, dogged determination, now with over 65 retail lodges, 121 shop in shops, and 280 wholesale doors including Nordstrom, Neiman Marcus, and Trunk Club, just to name a few.

At Rodd & Gunn you will work for a New Zealand lifestyle brand with heritage dating back to 1946. Every seasonal collection is informed by our natural NZ surroundings. We are a genuine, aspirational, modern, lifestyle menswear brand defined by New Zealand, adventure, knowledge and appreciation of quality and craft. Since the first English Pointer was stitched on a range of boutique men’s shirts in 1946, we’ve been unwilling to compromise on quality, in fact, we can be borderline obsessive. Over the years, we’ve earned a reputation for crafting timeless garments that are made to last. From the fabrics we source, to the techniques we use to construct our clothing, quality is the undercurrent that buoys us as a brand. We confidently offer a two-year guarantee on all our goods and deliver a garment that will remain a favourite for years and generations to come.

Role Overview

Your primary responsibility will be to drive the organic social media presence of the Rodd & Gunn group globally. You will use your creativity to co-ordinate brand content and work to connect with our community across all social media platforms for our two brands.

This role s to the Head of Digital.

Responsibilities

·     Assist in the creative planning of all organic social media campaigns for all channels.

·     Capture static and video content for organic social media channels as required – this will include content that is specifically briefed by the team, as well as your own ideas.

·     Schedule all organic social media content for all channels.

·     Coordinate all community engagement needs to reach new customers and engage with current ones.

·     Write organic social media captions and direct communications.

·     Understand the purpose of organic social media marketing, ing on performance and growth on a weekly and monthly basis.

·     Utilise key performance indicators to determine if there is effective engagement and growth of our communities.

·     Drive reach, likes, follows, leads and customers via our organic social media channels.

·     Assist with the research and development of new content ideas based on trends and evolving algorithms.

·     Participate in customer research to leverage insights about our brands.

·     Support Brand & Marketing team on initiatives and new projects as required.

·     Assist on product shoots as required.

Requirements

·     1+ year experience in a similar role.

·     Experience working with social media platforms (Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube, X).

·     A tertiary qualification in advertising, marketing, digital or a related function.

·     Strong written and verbal communication skills.

·     High level of attention to detail.

·     iPhone filming capabilities/transitions with tripod and gimble. More in-depth videography skills not required but looked upon favourably.

·     Basic editing skills for videos.

·     Adobe InDesign & Photoshop skills (not required but looked upon favourably).

·     Embraces and is motivated by a collaborative team culture.

·     Ability to work in a fast-paced environment with flexibility and agility.

·     Proficiency in Microsoft Office (Outlook, Excel, Word).

To Apply

Please apply via LinkedIn Easy Apply. Be sure to include a copy of your CV with a cover letter in the same file and a link to social media channels you’ve worked on before. Applications are being consistently reviewed, so don’t delay.

Work Hours: 8:30am – 5:00pm, Monday – Friday.

Work Location: Melbourne CBD, full-time in-office role.