Restaurant Brands International Hiring for Sr Director, Digital Marketing, PLK, US&C at Miami, FL Full Time

Job Overview:

Popeyes is in the midst of an exciting digital transformation. With the fast-emerging digital environment and our guests expecting more from us every day, this team is focused on innovation across the customer journey in and outside our restaurants, identifying the most meaningful opportunities for our guests, and developing digital product roadmaps to bring them to life.

This Sr. Director, Digital Marketing will be responsible for managing a team of digital marketers and driving the brand’s digital sales objectives. The scope of this role includes Performance Media, CRM, Loyalty, and Digital Marketing Calendar execution. The Sr. Director will collaborate with cross-functional teams to create a seamless and impactful digital marketing strategy. Key responsibilities include implementing growth strategies, tracking performance metrics, leveraging data insights for segmentation and lifecycle marketing, and identifying optimization opportunities. The Sr. Director will play a vital role in shaping the brand’s future, exceeding customer expectations, and positioning Popeyes as a leader in the digital landscape.

Roles and Responsibilities:

• Design and lead the implementation of a growth strategy by using paid and owned media channels to grow acquisition, conversion, and retention in a scalable and efficient way
• Build & lead a team of growth marketers across disciplines, including Performance Media, Loyalty & CRM, Digital Marketing Calendar, by being hands-on with execution while coaching the team to optimize and maximize efficiency
• Define and own key performance indicators (KPIs), tracking performance metrics on a daily, weekly and monthly basis and iterating quickly to optimize, proactively detect roadblocks, and course correct as needed
• Drive Same-Store-Sales (SSS) Growth, Digital Sales Growth and Franchisee Profitability by working across functions (Marketing, Operations, Product & Engineering) to design and execute an effective marketing calendar
• Partner with our Product & Engineering teams to manage Performance Media, CRM and loyalty capabilities, ensuring Popeyes has a best-in-class Martech stack
• Partner with function across the organization to ensure best-in-class approaches in Consumer Insights, Digital Marketing Analytics, Customer Lifetime Value, CRM, A/B testing, and Targeting/Personalization
• Identify opportunities for optimization along the physical and digital customer journey, unlocking ideas for a more frictionless experience and improved conversions
• Use data to identify key insights to build segmentation and lifecycle marketing strategies and program ROI analysis requirements.
• Provide updates to senior leadership, including the Brand President, on a regular cadence of progress on KPIs and roadmap development

Required Skills:

• 10+ years of Digital Marketing experience with a proven track record of driving results through customer lifecycle management programs
• Experience in Performance Media, CRM and/or loyalty space and managing complex initiatives
• Results driven, Identifying and prioritizing activities that drive impact
• Strong communication, attention to detail and organizational skills
• Exceptional interpersonal, communication, cross-collaboration, and team skills
• Demonstrated effective problem-solving skills, ability to make sound strategic decisions
• Proven experience working with agencies and creating/managing budgets
• Effectively coaches and develops team, providing stretch opportunities plus building strong engagement and performance
• Experience in QSR, Retail or other consumer-facing, e-commerce experiences preferred

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI’s policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.