Renovia Hiring for Digital Marketing Strategist at Indianapolis, Indiana, US Full Time

Description

Relocation is not provided for this role. This is not a remote role. Candidates that are not within a reasonable commuting distance to Indianapolis need not apply.

The Digital Marketing Strategist is responsible for developing, implementing, and managing digital marketing strategies to achieve specific revenue generation objectives.

This role involves a combination of creative thinking, analytical skills, and a deep understanding of campaign and digital marketing programs.

The Digital Marketing Strategist works closely with cross-functional teams to drive online engagement and conversion.

Success Defined

1. Collaborate with internal teams to develop comprehensive digital marketing strategies aligned with overall business goals to drive results

2. Plan, execute, and optimize digital marketing campaigns across various channels (social media, email, search engine, display advertising, etc.)

3. Monitor and analyze campaign performance, adjusting strategies as needed for optimal results

4. Coordinate and execute all aspects of lead generation programs and subsequent campaigns

5. Identify and nurture prospects and leads to support pipeline and lead goals for both account management and sales teams

6. Plan and execute email marketing campaigns, including segmentation and personalization

7. Communicate digital marketing strategies and results effectively to stakeholders

Company Fit

Humble : Share credit, emphasize team over self and define success collectively rather than individually.

Hungry : Always looking for more. More things to do. More to learn. More responsibility. Hungry people never have to be pushed to work harder because they are self-motivated and diligent.

Come in every single day with a mindset of being better than the day prior.

People Smart : Common sensical about people, appropriate and aware of what is happening in a group situation and how to deal with others in the most effective way.

People Smart people ask great questions, listen to what others are saying and stay engaged in conversations intently.

Key Responsibilities

• Analyze and on key program results and metrics
• Expand database with new contacts based on ZoomInfo and ALN uploads, and other sources
• Conduct keyword research and analysis for search engine optimization (SEO)
• Monitor email deliverability and optimize campaigns based on performance metrics
• Develop customized campaigns (drip or multi-part) for national accounts
• Create monthly vertical drip campaigns or regional campaigns for all customers / prospects
• Support trade show activities, including lead management in Salesforce and pre / post show communications

Success Factors

Results Driven

• Initiate projects and sustain work flows with little supervision
• Increase awareness of industry and market trends to develop creative, action-oriented marketing programs
• Implement a comprehensive social media analytics framework to increase engagement and followership

Decision Making / Problem Solving

• Flex and adapt to shifts in priorities to effectively manage workload
• Make sound decisions and apply a high level of judgement solving problems
• Provide analysis and ing of key program metrics and results to influence program direction

Collaborative Communication

• Develop influence with team members and customers through meaningful messaging, organization, and presentation of ideas and plans
• Build alignment and collaboration between marketing efforts and overall business goals, resulting in a cohesive and integrated approach
• Communicate digital marketing strategies and results effectively to stakeholders

Outcomes / Measures of Success

50% Campaign Management execute marketing campaign strategy to generate more inbound leads through integrated marketing campaigns;

track and measure results by campaign; identify best practices and adjust

35% Lead Generation Planning take lead role in developing concepts and strategy for trade shows and related lead generation initiatives;

develop processes to ensure timely advancement of new leads through sales funnel

15% Personal Development develop in the areas of marketing strategy and automation; improve Renovia’s marketing capabilities and services

Skills, Knowledge, and Expertise

• Bachelor’s degree in Marketing, Business, or related field
• 2-5 years of marketing experience with applicable skills in lead generation and / or marketing campaign management
• Advanced written and verbal communication skills
• Experience with workgroup collaboration tools and process-based workflows preferred
• Salesforce and Pardot certifications preferred

Benefits

• Company MacBook Pro and iPhone
• Open PTO policy
• United Healthcare Benefits start on the 1st of the month
• HSA match of $800 per year for individual, $1625 for family
• 401k match at 100% of the first 3 percent, 50% match for the 4th and 5th percent

Renovia is in the commercial construction industry specializing in coatings and repairs. Renovia’s serve first mentality provides long lasting customer partnerships.

Our passion lies in building relationships with customers to solve their problems. All projects begin with a foundation of respect and trust, which we embrace as an opportunity to prove our reliability and expertise.

Success is measured in our ability to consistently deliver timely, professional, quality work that allows us to continue strengthening these relationships.

At Renovia, our painting expertise is the framework of our business, yet our goals are greater. Our purpose is to be a light by improving and providing a lasting, positive impact in the communities we serve.

For more information about Renovia, visit www.renovia.com