Regions Bank Hiring for Digital Marketing Strategist at Birmingham, AL, United States Full Time

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career a place to expect more opportunities.

If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

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Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years.

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Job Description :

At Regions, the Marketing Digital Strategist creates and manages digital marketing strategies that drive brand awareness and customer conversion with measurable results.

Primary Responsibilities

Gathers, synthesizes, and applies digital insights to form strategies

Leads strategy development and delivery of digital marketing to various audiences across multiple digital channels; channels include content, display, email, mobile, search engine marketing, search engine optimization, social media, and video

Communicates digital strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives

Ensures alignment of digital media and messaging across all channels

Develops success metrics, and tracks performance against goals and budget

Leverages Media Mix Modeling and Cross-Channel Attribution tools to provide ing and optimization recommendations

Manages the digital tools and technologies, the data management platform (DMP), and the methods by which the platforms can be used to effectively accomplish business objectives

Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate

Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs

Ensures digital strategies are executed within strict conformance with risk, security, and other applicable standards and support the development of new standards for evolving channels

Manages media verification tools and methods by which the platforms monitor digital media quality (brand safety, fraud and viewability)

Provides guidance to junior strategists on occasion

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

Bachelor’s degree in Marketing or related field

Three (3) years of experience in consumer advertising strategies, preferably in digital and / or high technology

Preferences

One (1) year working with a Data Management Platform (DMP) with experience managing data and building audiences

Experience executing out of home, print, radio, and television campaigns

Experience in the oversight and management of media campaigns across several channels

Advanced understanding of digital marketing including display, email, mobile, native, retargeting, search, social and video

Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized

Skills and Competencies

Ability to effectively communicate both technical and non-technical information internally and externally teams

Ability to learn additional systems as needed

Ability to research, analyze data, and derive facts

Ability to work in a team environment when applicable

Ability to work under moderate guidance

Ability to work under pressure and meet deadlines

Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)

Strong verbal, written communication, and organizational skills

Strong work ethic and self-motivation

Primary Responsibilities

Oversight of Marketing / Ad Tech + Campaign projects, backlogs, and timelines to deliver projects on time and within budget

Contribute to landing page development to ensure timeliness and journey alignment to meet campaign objectives

Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs, launching A / B and MVT tests to improve conversion rate

Manages media verification tools and methods by which the platforms monitor digital

Develops success metrics, and tracks performance against goals and budget

Leverages Media Mix Modeling and Cross-Channel Attribution tools to provide ing and optimization recommendations

Additional Preferences

Experience in digital marketing and / or marketing, or web development / user experience (UX)

Familiarity with JavaScript, HTML and JQuery preferred

Ability to effectively communicate both technical and non-technical information internally and externally teams

Proficient working with Analytics tools, preferably Adobe Analytics

Experience in the oversight and management of media campaigns across several channels

Skills and Competencies

Ability to communicate results and provide recommendations for enhancements to the business

Familiarity with various MarTech Platforms, including : Content Management Systems (Sitecore CMS), Data Management Platforms (Adobe Audience Manager), Customer Data Platforms (CDP), etc.

Adept at understanding privacy and cookie deprecation factors and adapting strategy to mitigate risk and provide consistent experiences

Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized

Ability to work in a team environment when applicable

Strong work ethic and self-motivation

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include : experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role.

As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the national range and level of the position.

Job Range Target : Minimum :

Minimum : $59,593.50 USD

$59,593.50 USD

Median : $87,920.00 USD

$87,920.00 USD

Incentive Pay Plans :

This job is not incentive eligible.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that “one size does not fit all” for benefits-eligible associates.

Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

Paid Vacation / Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time.

To learn more about Regions’ benefits, please click or copy the link below to your browser.

Location Details

Regions Center

Location : Birmingham, Alabama

Birmingham, Alabama

Bring Your Whole Self to Work

We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer.

More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.

OFCCP Disclosure : Equal Opportunity Employer / Disabled / Veterans