RefrigiWear Hiring for Digital Marketing Specialist at Dahlonega, GA, United States Full Time

RefrigiWear is seeking a detail-oriented and tech savvy Digital Marketing Specialist to assist with the daily operational needs of our growing e-commerce business across all multiple websites and online channels (B2B and Direct-to-Consumer).

In this role, the Digital Marketing Specialist will be responsible for maintaining multiple e-commerce websites, optimizing their overall performance, and enhancing the customer experience across digital platforms.

Additionally, the Digital Marketing specialist will key performance indicators and related data to find ways to increase revenue and conversion rates.

The ideal candidate will be an excellent communicator, very collaborative with other teams / marketing people and blend a creative eye with an analytical mind to drive the ultimate digital consumer experience.

This is a hybrid position, 3 days in office / 2 days from home.

PRINCIPLE DUTIES :

Technical Maintenance : Update, monitor and troubleshoot website errors and technical issues as they arise. Continuously test websites and integrated apps across browsers, operating systems and devices.

Communicate and work with, if needed, develop partners for theme or core website functionality updates.

• Content Management : Collaborate with the marketing team to update, maintain, and create engaging web content, ensuring every touchpoint is effective and aligns with our marketing strategies.
• Website Optimization : Lead efforts to optimize the online user experience and website functionality to drive business growth by finding opportunities to improve site speed and performance.
• Web Analytics : Collect and analyze website performance data using analytics tools or other 3rd-party tools to improve website(s) performance and our digital marketing activities, conversion rates and other key performance metrics.
• Communications : Communicates upcoming site changes / updates to internal departments that will be impacted by these changes.
• Customer Experience : Engages internal marketing team and cross-departmental teams, when needed, to implement best-practices for customer experience technology.

MINIMUM QUALIFICATIONS :

• Must have at least three (3) years minimum experience managing day-to-day e-commerce websites doing a minimum of $1M a year or more.
• Proficiency in website technologies, HTML / CSS, JavaScript, content management systems (BigCommerce preferred), and demonstrated knowledge of analytics tools (Google Analytics).
• Must have advanced Excel ing skills and have a strong background in creating, reading, and making suggestions based on data.
• Excellent cross-departmental communications skills to improve and maintain communications with all stakeholders impacted by the websites (e.

g., customer service teams, sales team, finance teams).

Experience with Microsoft Office Suite (such as Outlook, Word, and PPT).

OTHER QUALIFICATIONS :

• Bachelor’s Degree in Marketing highly preferred; coursework in digital media, web design, and / or computer programming.
• Hands-on knowledge and experience managing day-to-day ecommerce operations and digital marketing tools.
• Excellent oral and written communication skills.
• Ability to manage multiple projects simultaneously and independently.
• Attention to detail and strong organizational skills.

RefrigiWear, Inc., is the industry’s leading manufacturer of insulated industrial work wear, accessories, and person protective equipment for use in subzero temperatures, inclement weather, and low-visibility environments.

Established in 1954, RefrigiWear pioneered the insulated outerwear industry and since, has led the industry with continuous product innovations to provide a “modern way to keep warm”.

Since its inception, RefrigiWear has addressed productivity and safety issues and has evolved its product line to provide high quality “head-to-toe” coverage, offering work wear for every cold-weather environment, from -50F to +50F, at pricing competitive with the industry.

We have a strong family culture where employees come first. That’s why we offer competitive pay with room to grow your career, great benefits, bonuses and even better perks! Plus, to keep things fun, we hold several employee social events each year and have a fantastic work-life balance.

READY TO JOIN OUR TEAM?

We understand your time is valuable and that is why we have a very quick and easy application process. If you feel that you would be right for this job, please fill out our initial 3-minute, mobile-friendly application.

We look forward to meeting you!

Drug Free Workplace

Equal Opportunity Employer