About RedCloud
Open Commerce, RedCloud, and a $31TN race to market
Our mission (https://www.cambridgesciencepark.co.uk/news/redcloud-solving-data-conundrum-supply-chain-1256/) is to grow global online commerce for the world’s small businesses by removing the barriers to online trading for hundreds of millions of independent retailers and their suppliers across the world’s supply chains. Despite the growth in e-commerce, less than 3% of B2B trading is made online, and yet, Fast-moving Consumer Goods (FMCG) is the Largest Product Category in the world – this is a $30tn business in emerging markets with over 1 million manufacturers, 20m distributors and wholesalers and finally over 500m independent retailers, who are the vital route to market serving over 7bn people every day.
When we ask independent retailers why they don’t trade online with FMCG brands, “we don’t know where to even start” is one of the top reasons we hear. That’s because selling, buying, and paying across B2B supply chains is long, complicated, and fragmented (https://www.globalbankingandfinance.com/addressing-the-root-cause-of-todays-growing-commerce-crisis/); Payments and purchasing are deeply manual, independent retailers have limited visibility on new products and sales opportunities, and FMCG’s (particularly up and coming brands) find it very difficult to reach new retailers and distributors and set up a rapid go to market. Due to antiquated payments networks, and the high cost of payment processing, over 19tn of trade payments are made offline, adding an enormous burden to online trading, with a 500m+ stores that function every day as powerful outlets for consumer brands, directly influence >80% of local consumer buying behaviour but they are often the least technically equipped with data, pricing, or the latest inventory.
The rapidly growing number of new brands, the rise of the middle-class consumer, and the growth in entrepreneurship has driven the need for a new kind of commerce dynamic, accessing key payment and sales points to enable FMCG’S, Distributors and sellers to trade smarter. So we built an Open Commerce Platform (https://www.cnbcafrica.com/wire/69160/) that enables the sale and distribution of FMCG products to be made much simpler. Products should be in front of sellers fast, in real-time, through an immersive commerce experience, with trade buyers and sellers able to see live commerce opportunities and pricing. We have built a digital ecosystem that is specifically designed to unlock the full value of the distribution network, providing real-time visibility for order and inventory management. Our innovative platform provides brands and distributors with deep data insights into buyer trends and behaviour and helps identify opportunities for upselling and cross-selling products.
Main responsibilities
Fundraising & M&A Activities
What you should have:
Benefits
Working with a pioneering provider of eCommerce solutions you will have the opportunity to join an international company who are growing massively, we encourage ambition and creativity.
Plus, you will get:
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