RANDYS Worldwide Hiring for Social Media Manager at Everett, WA Full Time

RANDYS Social Media Manager is a position designed to enhance our brands and build strong online communities through our various social media platforms, Racing Teams and influencer programs. This position will be responsible for the execution and monitoring of various communication platforms. A qualified candidate will know how to develop a comprehensive social media strategy, engage and grow users, use visual storytelling, create original text, manage posts and work openly with various roles in the organization to engage our growing audience.

The Social Media Manager will be up to date with the latest digital technologies and social media trends. This person will have excellent communication and copywriting skills, and be able to express the company’s views creatively.

Essential Duties & Responsibilities:

• Develop and execute multi-branded social media strategies aligned with the companies overall marketing and communications goals
• Create engaging content for various social media platforms such as posts, images, videos and stories
• Plan and schedule content in advance to ensure a consistent and timely presence on platforms
• Engage with audience, respond to comments and messages, managing user interactions in a positive, professional manner
• Monitor social media channels for mentions, trends, and feedback on about the brands on relevant topics
• Analyze and performance metrics such as reach, engagement, conversion and make data-driven decisions to improve strategy
• Coordinate with various teams such as marketing, customer service, sales and creative to align efforts with broader organizational results
• Stay up to date with latest social trends, best practices, and tools to enhance the effectiveness of campaigns
• Identify and collaborate with influences and brand advocates to amplify each brands presence
• Organize and execute social media events and campaigns to create buzz and engage audience
• Understand the unique features and requirements of different social media platforms and tailor content accordingly
• Manage nationally recognized brand ambassador program serving multiple brands
• Support Marketing Manager in race team management communications
• Drive corporate online communications through LinkedIn
• Manage the presence for all company profiles, and be proactive with new ideas
• Manage Affiliate and Brand Ambassador programs
• Establish key performance indicators and provide continual improvement
• Collaborate with team members to ensure brand consistency
• Establish a social media platform (i.e. Hootsuite, Sprout) to connect and manage all brands
• Possess strong organizational and communication skills, team orientated philosophy, and problem-solving skills
• Solid understanding and effective marketing and promotional programs, preferably in technical based products
• Travel to events and shows as requested

Position Requirements:

• 5+ years Social Media strategy experience
• Excellent copywriting and editorial skills
• Knowledge of social media KPIs and analytics
• Ability to execute and create creative content
• Thrive in fast paced environment
• Degree in Marketing or relevant field

Targeted Social Channels:

• Facebook -Current (Multiple brands)
• Instagram – Current (Multiple brands)
• Twitter – Current (Multiple brands)
• LinkedIn – Current (Business profiles)
• Blog – Current (Websites)
• Pinterest (Multiple Profiles)
• TikTok (Multiple Profiles)
• Onboard and develop other relevant Social channels

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