RACHEL GILBERT Hiring for Marketing Manager at Greater Sydney Area Full Time

THE POSITION

This is a once in a lifetime opportunity for an experienced Marketing professional to join one of Australia’s most recognised luxury brands and work in an exciting growing business. This pivotal position of Marketing Manager will into the the Head of Marketing and Brand, and will be responsible for executing Rachel Gilberts marketing activity across local and international markets. The main responsibilities of the position include the following:

SOCIAL

• Develop and ideate social media content and implement across key channels including Instagram, TikTok, Pinterest, LinkedIn, YouTube and Facebook ensuring alignment with the brands vision
• Plan, create, schedule and post on-brand content for all social media channels including posts, stories, reels and videos, with a focus on driving conversions and engagement
• Track and analyse all relevant data and analytics sources to gain insight on traffic, demographics, engagement and revenue from social media channels and act on results to continuously improve and optimise performance
• Work with the Graphic Designer to ensure that all social channels are reflective of the Rachel Gilbert brand and communicate the appropriate brand message.
• Manage all contracts and programs relating to social media
• Copywriting for social channels
• Provide a monthly social on performance and enhancements to improve

DIGITAL

• Create seasonal communications for domestic and international databases.
• Ideate and brief EDM’s and social content to the Graphic Designer
• Propose creative content concepts for EDMs, Social, Ads and Website in line with the brand vision and direction
• Ensure the Rachel Gilbert tone of voice is fresh constant and on-brand across all brand mediums
• Manage digital asset production and filing together with the Graphic Designer
• Identify opportunities to reach new market segments
• Monitor competition (acquisitions, pricing changes, new products and features)
• Copywriting across all digital channels; EDMs, Social and Website

PUBLIC RELATIONS

• Generate positive publicity through digital, social, editorial, influencers, and events
• Develop and foster relationships with broadcast, digital and print media
• Manage and build upon relationships with celebrity and VIP stylists to achieve organic product placements.
• Identify, develop and build influencer relationships, driving consumer desire for the brand, establishing exciting ways to capture content to reach target consumers and keep Rachel Gilbert relevant and top-of-mind.
• Develop local market influencer strategy, creating a crafted ecosystem of talent
• Cultivate and introduce the brand to new and emerging talent
• Develop and execute external brand activations including developing event concepts and event production.
• Plan and execute brand activations in line with brand activity and major moments including developing concepts, event production to enhance brand awareness and increase sales.
• Manage seasonal collaborations and seeding
• Plan seasonal press showings
• Support international press agencies
• Sample and showroom management including sample tracking, send outs and returns
• Provide monthly ing on PR activity inclusive of media and talent placements.

SHOOTS

• Assist with the execution and production of seasonal shoots in line with the budget.
• Together with the Ecommerce and Digital Manager manage ecommerce shoots
• Manage the asset post-production timeline with all third parties and internal departments
• Work with the wider team to ensure that all internal asset requirements are met across social, paid digital and eCommerce.

PLANNING

• Manage and concept the marketing calendar with the Head of Marketing, ensuring that considered and thoughtful communications are planned throughout the season and are in line with brand objectives.

WHOLESALE / RETAIL

• Assist in the planing and execution of wholesale activations.
• Provide seasonal assets and samples to major wholesale retailers.
• Plan and execute retail activations in line with key milestone moments for the brand.
• Work with the digital team to enhance the customer loyalty program.

BUDGETS

• Effectively manage budgets ensuring efficient spending resulting in a positive ROI.

REQUIREMENTS

• Demonstrated experience working with an internationally recognised luxury brand will be highly advantageous
• Fashion or luxury background
• Creative and commercial
• Performance driven
• Attention to detail and problem solving skills
• Strong verbal, written, and organisational skills

The role is based in Alexandria, Sydney on a full time basis.

Applications Close March 10, 2024.

*Only shortlisted candidates will be contacted.