Qualtrics Hiring for Industry Advisor, Education Job at London, England Full Time

The Qualtrics XM Platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can’t imagine living without.

Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences – like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.

We believe every interaction is an opportunity. Are we yours?

Industry Advisor, Education / EMEA

The Company

The Qualtrics XM Platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can’t imagine living without.

Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences – like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.

We believe every interaction is an opportunity. Are we yours?

The Challenge

Education is the origin story of Qualtrics. We have since grown to more than 4,000 education institutions globally. This role is a crucial driver of strategy across Europe, Middle East and Africa (EMEA) to expand our research foothold and help schools truly realize the true power of Experience Management (XM). You will be instrumental in creating the XM category across K-12 and Higher Education, and in bringing industry-specific XM solutions to market.

If education is your passion, this is a unique opportunity for the right person to revolutionize it; to help close experience gaps that abound in teaching and learning, family participation, faculty and staff engagement, campus life, and much more – our Education team’s mission.

Industry Advisors are innovative, experienced industry experts who influence the strategic direction of Qualtrics’ industry go-to-market strategies and partner with teams across the Qualtrics value chain to execute on those strategies. You will bring the voice of the industry customer to amplify the efforts of Qualtrics teams: sales, product, solution engineering, solution strategy, value advisory, marketing, and customer success.

Key Activities

The role of the Industry Advisor is to serve as the XM thought leader for Qualtrics within Education. This senior leader will be the strategy-driver and industry XM evangelist across our entire EMEA business: formulating a winning approach, ideating on solutions for education institutions, enabling GTM efforts, engaging directly with customers, conducting webinars, building a robust ecosystem, speaking at industry conferences, and authoring content. You will bring industry substance and context to Qualtrics’ market-leading technology, providing thoughtful insights that earn the trust and respect of education innovators and stalwarts.

The Education Industry Advisor for EMEA will complement the Global Head of Industry Practice to ensure a strong practitioner lens is applied to Qualtrics XM industry solutions. The individual in this role is responsible for building the Education industry expertise within Qualtrics, and serving as the go-to internal and external advocate for it.

• Develop global Education industry strategy in collaboration with Head of Industry Practice and Industry Strategy Team
• Translate industry customer needs into product/solution ideas and collaborate with product teams to develop business cases to shape roadmap; create differentiated messages that address education industry-specific pain points
• Lead development of industry-specific use cases and corresponding product demos that help industry customers solve their business challenges
• Collaborate with Head of Industry Advisory to develop marketing strategy to improve Qualtrics’ brand and grow pipeline
• Support Head of Industry Advisory with generation of thought leadership to help create the XM category in Education (PR, blog posts, whitepapers, industry events, webinars)
• Develop top-of-funnel strategies and content to drive credibility/thought leadership
• Drive development of sales messaging and corresponding assets (pitch decks, POVs, 1-pagers, success stories, etc.) that will resonate with Education customers
• Engage with enablement leader to develop enablement strategy, plan, and execution to bolster Qualtrics industry knowledge and help drive industry sales plays
• Participate in vetting potential industry partners (implementation, tech, and advisory partners) based on ability to meet industry customer needs
• Provide industry-specific deal advisory support to key account teams with view to creating repeatable assets that can be leveraged by other parts of Qualtrics when possible
• Serve as an active member of the senior management team and build relationships with sales via training, message development, pricing and positioning expertise
• Build a vision and a personal platform to evangelize XM within education institutions, both K-12 and Higher Education, across EMEA, and in tandem with both EMEA- and US-based leadership

Requirements

• Strong Education domain expertise: well-versed in challenges and opportunities impacting the sector, industry value drivers, industry technology stacks

• 8+ years in consulting, enterprise SaaS, and/or as an industry practitioner (K-12 and/or Higher Education) with demonstrated results

• Bachelor’s degree or equivalent (MBA, MPA/MPP, M. Ed., or PhD highly preferred)

• In-depth Education industry knowledge and proven track record in that industry

• Prior experience as a Product Manager or Product Marketing Manager in edtech

• Prior experience successfully driving XM or a similar student- or staff-centric (or customer-centric) change initiative in a recent role
• Outstanding executive presence and communication skills to be able to engage with C-level executives
• Effective visual and verbal storytelling skills (e.g., logical structuring, focused on customers’ business objectives)
• Skilled at driving cross-functional collaboration to execute on industry strategy
• Basic fluency with Qualtrics solutions, esp. Customer Experience (CX) and CoreXM

• Proven thought leadership within the industry and ability to create resonate messages

• In conversation, can swiftly move from a high-level strategy discussion to one about the merits of a specific technology solution

• Understanding of the link from strategy to technology solutions within industry-relevant use cases and operational outcomes that support strong ROI for XM

• Strong problem-solving skills; curious, analytical mindset and ROI obsession
• Excellent written communication skills
• Leadership and strategic decision-making: Can see the forest through the trees, and plan for obstacles around corners, in a dynamic environment. Can synthesize external (market) and internal (cross-product, vertical) information to yield breakthrough insights
• Strong organizational and follow-up skills, with a team-first orientation
• Scrappiness: a motivated, driven and self-starting attitude
• Ability to work in a fast paced, collaborative setting & to multi-task, take initiative, and manage time effectively; persuasive communicator to get buy-in from other teams

Let’s go!