Pworld Hiring for Digital Ads Specialist for an ecommerce company at Edison, NJ Full Time

We’re seeking a Digital Ads Specialist to join our team on a full-time basis. You will participate in strategy, planning, buying, and executing digital media campaigns on Google Ads, Bing, social media and other advertising platforms. You will be involved in the entire campaign cycle from start to finish, determining budgets, strategy, and optimization and even helping to create and modify the creative used.

We’re looking for someone with a hands-on work ethic that will edit campaigns manually rather than trusting automated tools to do all of the work, you can’t trust an algorithm to get that right all the time.

More About What You’ll Be Doing

Creation of paid search campaigns from ideation to execution

Performing keyword research and writing ad copy

Work with other team members to implement a cohesive and integrated strategy

Proactively identify ways to improve account performance

Actively participating in digital strategy and media planning meetings

Staying informed with Paid Search industry best practices, new trends and technologies, and platform updates (e.g. Google Ads, Bing, Facebook, etc.)

Requirements

Experience in Google Ads generating conversions & sales

Experience with manual bid strategies and making detailed bid adjustments

Track record of success in improving CPA/ROAS.

Increase spending while maintaining ROI.

Familiar with jargon (e.g. PPC, CPC, CPA, ROAS, bounce rate, pages/session, etc.)

Reliable, takes initiative, and finds ways to solve problems independently

Passionate about developing knowledge and personal growth in paid advertising

Analytical – enjoys working with data to identify trends, improve performance, solve problems, etc

Optional but preferred: Background and/or experience with design a plus (e.g. Photoshop)

Working Knowledge of HTML, and CSS, BigCommerce is a plus

Benefits

Two weeks of paid time off per year

401K Matched

Monday to Friday 8:00- 4:00

Work Location: Edison, NJ

Job Type: Full-time

Pay: $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Employee discount

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Edison, NJ 08837: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 2 years (Preferred)

Work Location: In person