Pushing the Envelope, Inc Hiring for Digital Marketer at Fort Myers, FL Full Time

Digital Marketing Specialist

Pushing the Envelope, Inc. is looking for a Digital Marketing Specialist (DMS) to join our growing digital marketing team. The DMS will be responsible for the overall direction, planning, and execution of the company and its clients’ digital marketing efforts. The ideal candidate will have experience in digital marketing, and marketing strategy, and will be able to identify opportunities and implement effective strategies to drive business growth.

They will work directly with the company President and Marketing Manager, who direct all client strategy and creative. This job requires strategy and content direction, ad planning and application, not only oversight/management.

General Responsibilities

• Develop and execute a comprehensive digital marketing strategy that includes paid and organic efforts such as social media, search engine optimization, email marketing, PPC, and other digital channels.
• Work with the Marketing Manager to ensure alignment of digital efforts with master marketing strategies.
• Identify trends in client data/performnace and/or in the market, develop new strategies to capitalize accordingly
• Responsible for developing, implementing and measuring strategic advertising campaigns on various social media channels – optimizing during the campaign lifecycle as needed within client budgets.
• Optimize clients’ digital media efforts via influencer identification, budget setting, performance speculations, and monthly performance tracking/improvement
• Develop, distribute, measure and optimize email marketing campaigns (segmented and broad) using Constant Contact and/or MailChimp, identifying trends, user behaviors and leads
• Maintain and manage client budgets effectively and accurately
• Analyze performance via Google Analytics and Sprout Social and provide monthly s with forecasting and trend insights to team and clients
• Use advanced tracking to ensure top performance including Google Conversion Goals, UTM codes, shortened links, phone tracking, landing pages, etc.
• Other duties/tasks may be assigned.

Team Coordination

• Work with internal teams to ensure that all projects are executed in an efficient, hihg-quality manner to support overall client goals/strategies and a united, seamless approach
• Serve on the leadership team, aiding in continual process and team alignment improvement
• Coordinate with graphic designer for execution of designs on time and in budget
• Collaborate with team members (in-house and partners) for video needs to best serve social media performance, goals
• Prepare materials for and participate in client update calls/meetings as needed including campaign health, performance, ROI, etc.
• Analyze and on performance of digital marketing efforts.
• Oversee and direct the Digital Marketing Assistant.
• Perform other duties as assigned.

Desired Experience and Education

• Ethical in all regards
• Creative, free thinker – ability to develop concepts and successfully implement them
• Bachelor’s degree in business or related field preferred. A minimum of 3 years’ experience in digital marketing preferred.
• Proven experience in paid advertising preferred. A minimum of 3 years’ experience in paid advertising required.
• Proven experience in social media channels like Facebook, Instagram, Twitter, LinkedIn required. Facebook Ad Manager experience required.
• Bonus: experience using Sprout Social
• Team and goal-oriented
• Employs problem-solving skills proactively, acts as a solution-seeker
• Detail-oriented, highly organized
• Able to oversee multiple projects/clients simultaneously (not multi-tasking)
• Able to communicate needs, concerns, ideas, and feedback openly – and take constructive criticism well
• Command of Microsoft products, specifically Word and Excel
• Command of Google Analytics including trend and traffic analysis, forecasting, and conversion goals
• Strong command of the English language with equally strong verbal and written communication skills
• Bachelor’s degree in marketing, communication, journalism or a relative field
• Experience with email marketing platforms (MailChimp and Constant Contact)
• Willing and excited to work in a fast-paced environment

Pushing the Envelope, Inc. is an equal opportunity employer and does not discriminate against applicants due to race, color, religion, sex, national origin, age, disability or genetic information.’

Job Type: Full-time

Pay: $49,000.00 – $59,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay
• Commission pay

Ability to commute/relocate:

• Fort Myers, FL 33901: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social media marketing: 3 years (Required)

Work Location: Hybrid remote in Fort Myers, FL 33901