Position Description:

The Merchandiser is responsible for developing and managing the successful execution of footwear and apparel merchandising strategies by combining consumer insight and business acumen to reach

productivity, and financial goals, while aligning to overall Brand strategy. The responsibility of the Merchandiser is to manage the product assortment across all relevant categories and classifications for our accounts and create an assortment through the global offering & working with the regional creation center that aligns to the regional direction delivers against consumer needs, and is profitable for both PUMA and the account.

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  Develop both long term and seasonal business plans. line architectures, and resultant briefs for Apparel and Footwear that serve the needs of the business.

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  Work directly with accounts to define and develop programs that are in line with both the account and

PUMA’s financial and brand objectives

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  Prepare and interpret sell in and sell thru data in order to provide and execute against resultant

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  recommendations and actionable strategies

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  Responsible for the preparation. execution, and presentation of sell in strategies and programs at account meetings .and quarterly sales meetings

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  Work with Sales to ensure all programs are successfully sold in and executed

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  Work directly with the international product development teams and regional team to ensure the creation of product that delivers against the brand and line architecture requirements

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  Work cross-department to ensure we are identifying and implementing efficiencies that drive best cost

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  advantage

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  Balance incoming trends, key items, color and product flow to drive category growth and increase PUMA

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  and account profitability

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  Understand competitive environments in detail. Expertise in identifying trend curves, color direction, pricing, marketing, key items and how they are applicable to PUMA

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  Responsible for delivering against net sales, net margin and SKU efficiency targets

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  Visit stores and be in market consistently.

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  Service Canadian marketplace and drive commonality where possible.

Strategy:

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  Execute the global and regional merchandising strategy in order to achieve country wholesale targets.

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  Supports organization with the focalized understanding of the regional strategy and well-defined Game Plan broken down by business segment, category and channel.

Analysis:

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  Becomes category expert on the country’s door profiles (consumer I retail segmentation) for all points of distribution in Canada.

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  Prepare industry analysis, market research, and competitive analysis.

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  Drives and Provides category analysis to management

Planning & Product:

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  Seasonal Line Planning -defines country collection and business plan according to budget targets and in line with the regional/ global business strategy. Include product selection, pricing and margin goals.

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  Executes Seasonal Key Assortments and develops the overall product assortment proposal by BU I Segment I Sub Segment and DC.

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  Development and presentation of seasonal product collections, inclusive of key account direction and

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  presentation.

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  Liaison with PUMA international, PNA, World cat and partners.

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  Timely execution and follow up of all products related functions of the seasonal business calendar

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  Organization and coordination of all seasonal sample requirements.

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  Maintenance and record keeping of all business correspondence relevant to specific.

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  Liaison with PUMA international, PNA, World Cat and partners.

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  Oversee procurement of all products within the categories managed