PULSE Records Hiring for Director, Digital Marketing at Los Angeles, CA Full Time

Created by creatives and for creatives, PULSE Music Group was founded in 2007 by record producer Josh Abraham and songwriters Scott Cutler and Anne Preven as a sanctuary for emerging artists. Over the past 13 years, it’s emerged as a premier independent music publisher and one of the music industry’s fastest-growing companies. With a world-class publishing infrastructure and high-level creative services including A&R, management, artist development, and licensing, PULSE’s award-winning client roster is credited with more than 150 million units of recorded music sales and more than 10 billion music streams. With its two recording studios in LA’s Silverlake district and four studios in Burbank, PULSE provides a creative hub unlike any other in the music business.

PULSE Records seeks an experienced digital marketing executive with proven track record marketing artists across a variety of genres. The Director, Digital Marketing will work closely with the Marketing PM to inform digital marketing strategy and keep our artists on the cutting edge of culture and technology.

Job Functions:

• Build and execute the digital and social aspects of an artist release campaign alongside Marketing PM, taking into account the overall artist and campaign goals.
• Competitive research on viral trends, campaigns or new platforms/partners to inform Pulse marketing strategy and keep our artists on the cutting edge of culture and technology.
• Responsible for cultivating an engaged fan base for artist roster across all social profiles, CRM (text/email), fan clubs (Discord, etc), D2C and any other digital tool or platform that may enhance artist marketing.
• Create digital and social media best practices resources for artists & managers to refer to and utilize.
• Proven success creating and running fan growth strategies to build artist profiles and CRM using content strategy, gated campaigns or paid media strategy.
• Run, optimize and provide strategy for all digital advertising campaigns based on the goals and objectives of the Marketing PM and overall campaign.
• Have and manage excellent relationships with key digital accounts ie TikTok, Meta, Snapchat, YouTube, Twitter, etc in order to secure promotional opportunities, partnerships and latest best practices for Pulse artist roster.
• Identify content needs for digital and social campaign rollouts ie video/photo content, short-form video content, website updates, and all other content as needed for successful digital marketing campaign.
• Discover new platforms, outlets, influencer accounts to promote artists and maintain relationships with key sites, influencers and partners.
• Continuously innovate & find new ways of bringing artists’ vision and narrative to life within the digital space.
• Possess, build and manage your rolodex of influencers and influencer agencies to draw upon as needed for artist campaign promotions. Ideation of successful influencer campaigns will be a joint effort between digital and Marketing PM, with the digital team responsible for executing.
• Content seeding and narrative building with key social platforms.
• Research and daily analysis of artist communities, fan sentiment/requests to create a comprehensive understanding of an artist’s fan base for optimal marketing.
• Analyze success and effectiveness of promotions, paid media campaigns, social engagement and partnerships and provide learnings that will inform future campaigns. The ability to translate these analytics into simplified takeaways for artists, managers and other departments is key.
• Ensure all digital timelines, budgets, and business goals are achieved.

Candidate Qualities

• Spirit of innovation and curiosity
• Self starter and thrives in an entrepreneurial environment
• In tune with culture, and the impact it has on the digital marketing landscape
• Thrives in a team environment but be able to take initiative and work independently
• Strong computer knowledge of various music applications and excellent knowledge of the internet and culturally relevant platforms across genres
• Ability to build and maintain key and meaningful relationships within the digital marketing community

Job Type: Full-time

Pay: $90,000.00 – $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance

Schedule:

• Monday to Friday

People with a criminal record are encouraged to apply

Ability to commute/relocate:

• Los Angeles, CA 90039: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 5 years (Required)

Work Location: In person