Prophecy International Pty Ltd Hiring for Marketing Director/Specialist at Sydney, New South Wales, Australia Full Time

MARKETING DIRECTOR/SPECIALIST

Company Profile

Prophecy International (ASX: PRO) is a leading Australian designer and developer of innovative business software. Through its two products, Snare and eMite, Prophecy serves the large and growing global markets of Contact Centre Analytics and Cyber Security. 

Prophecy operates globally from Australia, the United States, Europe, and the Philippines.

Role Purpose

The Marketing Director is a critical leadership role on a high-growth platform. 

ing directly to the CEO, this position will play a pivotal role in driving the strategic direction and execution of our marketing efforts globally.

The role will be responsible for setting, developing, and implementing the marketing strategy, establishing marketing best practices and adoption, unifying marketing functions, upskilling marketing capability, and implementing modern marketing ways of working.

The role will also be responsible for our website, marketing communications, and our brand image across all regions. This role is a hands-on role and you will be delivering marketing activities for the group as well as setting strategy and developing the marketing plan.

The role will serve as a liaison with the regional sales and product management teams to develop a strategic framework for branding, product marketing, and timeline for events and then with the various teams in the regions to ensure that plans are aligned and supported by each division’s strategic annual operating plan business roadmap. Additionally, the Marketing Director will advise the regional units on Best Practices and act as a center of excellence.

The position will ensure the execution of short and long-term plans with the appropriate mixture of digital, field marketing, and events with partners and some traditional marketing activities. 

The ideal candidate will have a proven track record of success in leading marketing strategies, communications, lead generation, brand image, events, tradeshows, and digital marketing for established global companies within the IT and Software industry. 

This is an excellent opportunity for someone who wants to help transform the organization’s marketing strategy and to fulfill its execution in a small energetic team in a dynamic company.  You will require critical, analytical, and big-picture thinking, the ability to take initiative and lead change, and the ability to ask the right questions to assess the fundamental needs while working effectively with a diverse/global team.

This role requires a candidate who comes with demonstrated Marketing expertise, is inquisitive and highly motivated, and blends the ability to lead and manage with the know-how to be part of a team, teach, guide, and do.

This person will lead a small marketing team and be expected to be extremely hands-on in daily work. This is an excellent opportunity to work for a fast pace, high-growth company. 

Core Responsibilities:

• Lead the development and execution of Prophecy’s Marketing Strategic Plan, including channel marketing communication strategies to drive awareness, adoption, and market penetration for our Emite and Snare Products. 
• Optimize and lead Prophecy’s marketing strategy and execution globally;
• Oversee all marketing functions, including demand generation, content creation, brand development, analyst relations, event organization/field marketing, and product marketing. 
• Work closely with product and sales teams to understand and articulate Prophecy’s value proposition for customers.
• Represent Prophecy in various marketing activities by working closely with the sales and product teams, including webinars and events. 
• Responsible for marketing data, understanding key marketing performance metrics, and tracking tools to provide market research, competitive analysis, and campaign results to translate results for short- and long-term market forecasts and s;
• Collaborate closely with cross-functional teams, including Sales, Product, and Partners to ensure alignment and consistency in messaging across all channels.
• Develop and manage the annual marketing communications budget, ensuring optimal allocation of resources for maximum impact and ROI.
• Oversee the planning, organization, and execution of events and tradeshows, including booth design, logistics, and staffing, to enhance brand presence and generate leads.
• Drive the development of impactful marketing collateral, including brochures, sales tools, presentations, and digital content, to effectively communicate product messages and key elements of differentiation. 
• Leverage digital marketing channels, including website, social media, email campaigns, and SEO/SEM, to maximize reach and engagement with target audiences.
• Lead corporate communication efforts, including Prophecy releases, and thought leadership articles to enhance brand reputation and establish Prophecy as a leader in its field.
• Deliver overall go-to-market strategies including, but not limited to analysis and development of value proposition, positioning, consumer and competitive insights, marketing campaigns, digital and performance marketing integration, communications, and content generation for targeted audiences across the consumer journey and demand generation funnel.
• Assess current ways of working to determine a strategic marketing capability roadmap.
• Identify, articulate, and implement Marketing Best Practices.
• Facilitate Marketing Best Practices across regions (Center of Excellence).
• Ensure alignment within all Prophecy-related entities. 
• “Digital First” in all marketing efforts, including, but not limited to, website development, social media management, email marketing, and search engine optimization (SEO).
• Support the development and implementation of an integrated marketing plan for all business segments.
• Establish an Executive Marketing Dashboard with benchmarks to scorecard progression against goals.
• Works closely with each Regions Sales Leader and team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations as needed.
• Collaborates with other departments supporting materials, technical publications, and programs needed.
• Supports market share growth by continuous analysis of competitive environment and consumer trends, within a marketing context.
• Sets and maintains consistent visual identity and brand guidelines throughout all product lines, promotional materials, and events.
• Ensures marketing effectiveness by identifying short-term/long-range issues, providing information and commentary pertinent to deliberations; recommending options and courses of action; 
• Serve as the key liaison for day-to-day marketing activities within Prophecy, ensuring that information is shared across the organization.
• Understands and leverages the Voice of the Customer intelligence to drive retention and Customer Experience strategy across Prophecy.
• Retain and develop marketing staff by recruiting, selecting, orienting, and training employees; coach, counsel, monitor and appraise existing employees; provide educational and experiential growth opportunities.
• Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing and maintaining relationships with industry influencers/partners to stay up to date with industry trends, emerging technologies, and best practices to continuously improve marketing strategies and tactics.
• Contributes to team effort by accomplishing related results and all other duties as assigned and/or needed.
• Provides short and long-term market forecasts and s; directs market research collection, analysis, and interpretation of market data; maintains research database.
• Other duties as requested by the CEO and Senior Leaders. 

QUALIFICATIONS (Education, Experience, and Skills):

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. 
• Bachelor’s degree in marketing, Business, and Communications, or a related field
• Minimum of 10 years of experience in Marketing and Communications roles within the IT/Software industry, with a focus on marketing and corporate communications, events and tradeshows, and digital marketing.
• Experience with Digital Marketing and performance marketing and media
• Proven track record of success in marketing roles.
• Confident, results-driven, and dynamic servant leader.
• Proven track record of success in developing and executing integrated marketing and communication strategies.
• Strong leadership skills with prior experience managing a small high-performing marketing team.
• Understanding the emerging role of AI in marketing (desired).
• Excellent written and verbal communication skills, with the ability to effectively convey complex concepts to diverse audiences.
• Demonstrated ability to collaborate effectively with cross-functional teams and external stakeholders.
• Strong analytical and strategic thinking abilities, with a focus on data-driven decision-making.
• Proven success leading the brand messaging & positioning of a SaaS company;
• Demonstrated track record delivering results against sales and marketing plans;
• Ability to quickly assess and understand customer buyer journeys to improve results and synthesize into meaningful, quantifiable, differentiated messaging;
• Success with Lead Generation.
• Customer relationship management.
• Experience in Microsoft Office Suite and Salesforce CRM, Pardot, LinkedIn, Campaigns, etc.
• Experience in the IT and/or Software industry is required.
• Entrepreneurial mindset with the ability to spot original branding opportunities.
• Strong communicator with the ability to influence across all levels of the organization.
• Ability to multi-task and maintain a professional attitude.
• Demonstrated creative and critical thinking skills.

Only shortlisted candidates will be contacted.

Thank you for considering Prophecy.

GOOD LUCK!