Project World Impact Hiring for Digital Marketing Analyst at Saint Charles, IL Full Time

Project World Impact (PWI) has two parts to the company:

1) PWI is a full-service Digital Marketing Agency that partners with nonprofit and for-profit organizations.

2) PWI helps nonprofits impact the world’s most fundamental needs by providing them with tools designed to increase their funding, grow their visibility, and enhance their operations.

Job Responsibilities and Priorities:

By joining PWI as a Nonprofit Marketing Specialist, you will be focused on a wide variety of marketing initiatives for PWI and for our clients.

Google Ads Management:

Help Coordinate and Maintain 1,000+ Google Ad Accounts

• Run Google Search Ads for a wide range of nonprofit organizations who use the Google Ad Grant.
• This includes campaign creation, ad group creation, ad creation, keyword research, and audience targeting.
• Use AI to increase the effectiveness of each account.
• Run Google Display ads and Shopping ads as needed for a wide range of organizations.
• Set up remarketing campaigns through Google.

Email Marketing:

Plan, write, and coordinate email marketing campaigns for clients as they request our help.

Plan, write, and coordinate email marketing campaigns for PWI:

• Nonprofits that don’t work with PWI, to get them to start using PWI.
• Nonprofits that work with PWI, to get them to engage PWI in additional ways.
• People who use PWI to connect with nonprofits, to help them figure out more ways they can get involved in making a difference.

Social Media:

• Plan and execute social media strategies to build a strong online presence for PWI, engage with our target audience, and promote our mission.
• Manage and optimize paid advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter, and other social media sites.
• Execute and manage client social media accounts based on their requests.

General Marketing:

• Provide SEO audits and support for clients
• Provide strategic direction to clients for their initiatives
• Help with lead generation for PWI and our clients

Client Interactions:

• Meet with clients to discuss the performance of their Google Ads campaigns, and speak to any necessary website changes or additional strategies outside of Google Ads that could improve their account’s performance.
• Meet with clients related to questions they have about marketing or work that we are doing for them.

ing:

• Monitor and analyze marketing performance using Google Looker Studio, Google Analytics, Google Ads, and other ing tools to identify areas for improvement and make data-driven decisions.

Requirements

• Must be willing to work out of our office located in Saint Charles, IL.
• Enjoy working in a fast-paced start-up environment.
• Be comfortable with taking extreme ownership of tasks from beginning to end.
• Ability to work collaboratively in a team environment and communicate effectively with team members.
• Strong work ethic, hardworking. and willing to go above and beyond to achieve goals.
• Excellent written and verbal communication skills, with the ability to create compelling ad copy.
• Attention to detail, highly organized, and able to work efficiently under tight deadlines.
• Comfortable with time management and project management tools.
• Proficient technical expertise and experience with Google Suite tools.
• Expert in digital advertising, analyzing, planning, and have the ability to understand and optimize online campaigns.

Experience

• Digital Marketing: 2 years (Required)
• Google Ads: 2 years (Required)
• Email Marketing: 2 years (Required)
• Social Media Marketing: 2 years (Required)
• Client Communication: 2 years (Required)
• Google Ad Grant Experience: 1 year (Preferred)
• Looker Studio s: 1 year (Preferred)
• Project Management: 1 year (Preferred)

Job Type: Full-time

Pay: $40,000.00 – $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• St. Charles, IL 60174: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Why do you feel you would be a good fit for Project World Impact and this position?

Education:

• Bachelor’s (Preferred)

Work Location: In person