Proforma Hiring for Digital Marketing Specialist at Tampa, FL, United States Full Time

We are seeking a Digital Marketing Specialist to fill a role on our Marketing Team. This individual will work with the sales and marketing team to develop, monitor and enhance electronic marketing programs and processes such as email campaigns, social media programs and web search functionality.

Responsibilities include but are not limited to :

Code internal and external email blasts and eNewsletters

Manage email lists and opt-outs

Monitor and analyze internal and external email campaign performance

Provide content to company blog and social media sites

Support and maintain internal document library

Provide customer support to Franchise Owners via phone, email and / or online webinars

Design, layout and code landing pages and websites

General Requirements : Interested candidates must possess a strong understanding and working knowledge of HTML and email marketing.

Knowledge of and experience using media products such as QR codes, mobile apps, social media, etc., is also necessary.

Candidates must be detail oriented and have the ability to multi-task and thrive in a fast-paced, team oriented environment.

Strong skills in customer satisfaction, communication, attention to detail and technical troubleshooting are essential.

Computer Requirements : Proficiency with Microsoft office products and an understanding of email marketing platforms, such as MailChimp and Delivra.

Knowledge and experience with web tools, WordPress, Social Media Marketing and a basic grasp of SEO is required. Marketing copywriting and video editing skills are a plus.

Experience Needed : Candidates should have a Bachelors degree in related field with 1-2 years of practical experience or a minimum of 3 years of equivalent on the job experience.

Exposure to promotional products or printed items and an understanding of artwork / proofing / production a plus.

Interested candidates should send their resume with salary history and / or expectations.

Candidates from underrepresented communities (e.g., people of color, LGBTQ, differently abled, veterans, etc.) are encouraged to apply!