ProEdge Dental Water Labs Hiring for Inbound Marketing Specialist at Centennial, CO Full Time

OVERVIEW

We are looking for an Inbound Marketing Specialist to develop and implement inbound marketing strategies and campaigns.

You will be responsible for creating and managing content, including blog posts, social media posts, and email marketing. You will also be crafting technical and educational content that balances depth and simplicity. You will manage and optimize our lead gen system to help potential customers navigate the buyer journey.

The ideal candidate will have experience in inbound marketing, a strong understanding of digital marketing channels, excellent writing and communication skills, and an understanding of lead generation and audience journeys.

SALARY & BENEFITS

• Salary range of 75k to 90k depending on experience.
• Strong annual bonus program based on performance and profitability
• Company paid medical/vision/dental premiums for Employees with flex options
• Up to 4% Pre-Tax Employer 401k Match
• Accrued Paid time off (PTO) earning up to “4” weeks annually
• 10 Paid holidays
• A thriving culture – we believe in hard work and celebrating each other’s wins
• A place to grow – our company is fast-growing and new opportunities for building are routinely provided to those ready to take on more

RESPONSIBILITIES

• Develop inbound marketing strategies and campaigns alongside the Marketing manager and implement.
• Create and manage content, including blog posts, landing pages, social media posts, and email marketing.
• Write educational/technical content with a balance of depth and simplicity.
• Manage and perform website updates/modifications.
• Basic ing/analytics on website, campaigns, and Inbound Marketing KPIs.
• Collaborate with outbound to create cohesive multi-platform marketing campaigns.
• Conduct keyword research and optimize content for search engines.
• Optimize marketing automation and lead nurturing system.
• Manage a rich content/editorial calendar that engages audiences in each level of the marketing funnel.
• Understand and leverage our unique value proposition throughout inbound marketing content.
• Operate within our brand guidelines and emulate our brand personality through inbound marketing content.
• Propose new and improved inbound marketing campaign ideas.
• Perform all other duties assigned by manager.

YOU NEED TO HAVE

• Bachelor’s degree in Marketing, Communication, or similar or experience equivalence.
• 3+ years of working experience in marketing and inbound content creation.
• A portfolio (whether that is a pdf, website, or similar).
• Proficient in marketing automation and CRM software like HubSpot.
• Excellent communication and collaboration skills.
• Expert writing and editing skills.
• Strong knowledge of Adobe InDesign and Illustrator.
• Knowledge of WordPress.
• Knowledge of Google Analytics
• Familiarity with SEO and keyword research.

WHO WE ARE

ProEdge Dental Water Labs is a high-growth, dynamic company, located in Centennial, Colorado. Our company specializes in ensuring the safety of dental patients and protecting practices through innovative dental infection control solutions within a niche market.

Our marketing team is growing! We are building a foundation of great people who are going to propel us to the next level. We set the bar high, we are looking for someone we can trust. Someone with integrity, honesty, tenacity, skill, and passion.

Job Type: Full-time

Pay: $75,000.00 – $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Experience:

• Inbound Marketing: 3 years (Required)
• Email marketing: 2 years (Preferred)
• Technical writing: 3 years (Preferred)
• Marketing automation: 2 years (Preferred)

Work Location: Hybrid remote in Centennial, CO 80112