PRICE WATERHOUSE COOPERS Hiring for Director, Digital Marketing Channel Strategy at Hartford, CT Full Time

As a member of the marketing team, this role helps create the digital marketing channel strategy, governance of our Martech stack and Economic Buyer CX. This role is thoughtful and collaborative with a bias towards action and cares deeply about doing what’s best for our customers.

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:
High School Diploma

Minimum Years of Experience:
8 year(s)

Preferred Qualifications:

Degree Preferred:
Bachelor Degree

Preferred Fields of Study:
Communications Studies/Speech Communication and Rhetoric, Marketing, Public Relations, Advertising, Data Processing/Analytics/Science, e-Business, Consumer Studies

Additional Educational Preferences:

Client Experience, Data Analytics, E-Marketing, Consumer Behavior

Preferred Knowledge/Skills:

Demonstrates thought leader-level abilities with, and/or a proven record of success directing efforts:

• Acting as a digital channel consultant for marketing campaigns;
• Bringing insights from data and enabling marketers to take action;
• Implementing learnings to support business priorities and reach marketing goals;
• Demonstrating experience developing digital marketing strategies;
• Leveraging digital channels to accomplish campaign goals;
• Coaching marketers and campaign teams on creating connected customer journeys;
• Collaborating with multifunctional teams to execute successfully;
• Serving as a strategic partner in marketing campaign planning;
• Confirming strategies and decisions related to campaign tactics that are backed by data;
• Leading, managing and coaching high-performing resources;
• Translating complex business needs to marketing strategies;
• Communicating with executive level leaders;
• Understanding of the modern Martech stack, marketing automation platforms, web, customer data platforms, data flow and integrations;
• Understanding of how digital channels support the overall customer journey and campaign objectives;
• Demonstrating ability to apply a consultative mindset that ensures marketing strategy and campaigns include the right tactic mix to successfully drive marketing and business results;
• Developing marketing channel strategies and best practices;
• Demonstrating experience with high value marketing KPIs and ing on channel and campaign impact;
• Providing analysis on how marketing programs contribute to marketing effectiveness, client relationships, sales pipeline and brand awareness/equity;
• Demonstrating experience with customer journey optimization and testing strategies;
• Demonstrating the ability to think strategically about business, marketing and technical challenges;
• Possessing project management skills, the ability to prioritize, sequence, execute and deliver projects on time and on budget;
• Demonstrating proven presentation and communication skills;
• Demonstrating a proven track record of translating complex concepts into easy to understand and compelling messaging;
• Embracing a culture of continuous improvement, learning and problem solving; and,
• Demonstrating a career path that includes increasing levels of responsibility and skills.

A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace. Our Sales and Marketing Generalist – Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Director, you’ll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

• Support team to disrupt, improve and evolve ways of working when necessary.
• Arrange and sponsor appropriate assignments and experiences to help people realise their potential and support their long-term aspirations.
• Identify gaps in the market and spot opportunities to create value propositions.
• Look for opportunities to scale efficiencies and new ways of working across multiple projects and environments.
• Create an environment where people and technology thrive together to accomplish more than they could apart.
• I promote and encourage others to value difference when working in diverse teams.
• Drive and take ownership for developing connections that help deliver what is best for our people and stakeholders.
• Influence and facilitate the creation of long-term relationships which add value to the firm.
• Uphold the firm’s code of ethics and business conduct.

Learn more about how we work: https://pwc.to/how-we-work

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.

For positions in Albany (NY), California, Colorado, Nevada, New York City, Washington State, or Westchester County (NY), please visit the following link for pay range information: https://pwc.to/payrange-v1-ifsdirector

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