Price Chopper Hiring for Marketing Analyst Full Time

Job Summary:

Support Marketing and Advertising campaigns through effective ing, summary & sub segment analysis, consumer insights, segmentation, and targeting. Provide analysis to and work with Marketing Program Coordinators on optimizing marketing activities by improving personalization, efficiency, effectiveness and improved customer perception of our brands.

Duties and Responsibilities:

include the following. Other duties may be assigned.

• Provide analysis of marketing and advertising programs at the regional, store, dept, item, segment and household level.
• Recommend and develop test & control strategies for optimization of marketing spend with a focus on loyalty and digital marketing
• Complete customer analysis using combination of internal and external data
• Analyze the impact of email, web, and social campaigns on sales, trips and loyalty
• Campaign ing from summary down to segment level, by geography, or offer level
• Maintain topics for market research and summary of completed work
• Perform research functions, interpret, and results
• Communicate KPIs and insights via executive deliverables and/or presentations to senior management
• Create ing for forecasts, and actual vs plan
• Identify and evaluate new data sources and take active role in data retrieval process
• Subject matter expert for data and analytic functions
• Create tools to enhance future targeting for program ROI and effectiveness
• Synthesize data across various s, templates and tools to facilitate customer and program analysis.
• Assist in the development, refinement and utilization of data models to forecast marketing program results.
• Perform other related duties as assigned by management and adhere to all company policies and procedures.

Minimum Qualifications:

• Satisfactory performance reviews.
• Strong communication skills.
• Strong analytical skills, with the ability to compile and analyze data.
• Proficiency and knowledge of Microsoft Access, Excel, Word and PowerPoint.
• Competency in Market Expert, Nielsen software, COGNOS, and Monarch.
• Strong interpersonal skills.
• High level of attention to detail required.

Education and Experience:

• Bachelor’s degree required. MBA preferred.
• Experience in the grocery or consumer packaged goods industry preferred.
• Minimum 2-4 year analytical experience in a business setting

Job Type: Full-time

Pay: $55,341.00 – $82,479.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Work Location: One location