Precept Ministries Hiring for Digital Marketing Manager at Chattanooga, TN Full Time

POSITION TITLE: Digital Marketing Manager

GENERAL SUMMARY: The Digital Marketing Manager at Precept is an essential member of a close-knit marketing and sales team. This person brings thought leadership and technical expertise to all aspects of digital marketing, including marketing automation, paid media, social media, web development, UX design, and ing. This role offers a unique combination of autonomy and collaboration that gives this person room to experiment and lead within a supportive team and under an engaged leader comfortable with delegation. The Digital Marketing Manager serves as a partner and resource for the rest of the department and the ministry and will work closely with peers and leaders to understand business needs and build appropriate strategies and tactics. The Digital Marketing Manager is a strategist with a keen eye for detail, able to conceptualize a project and work with team members to execute and on it. This role sits between Marketing and IT and will advocate for technology and communications best practices within both departments. This person is a self-starter and ideator, quick to bring ideas to the table, and able to reliably follow through on details and tactical execution.

• Digital Marketing Strategy
  
  • Builds high-level digital marketing strategies and plans that address business goals and needs in the areas of marketing, fundraising, sales, and PR.

  • Partners effectively with team members to build project plans, timelines, and task lists that align with strategies.

  • Seeks and evaluates customer research, market conditions, competitor data, and digital best practices to determine appropriate marketing strategies.

  • Provides thought leadership in marketing, technology, and industry best practices.

• Team Management
  
  • Manages the work, growth, and performance of digital marketing team members.

  • Delegates effectively to team members according to their skills, experience, and interests and offers opportunities for growth and new responsibilities.

  • Partners with ministry managers and senior leaders to effectively communicate, share ideas, and contribute to a healthy, thriving culture.

  • Actively participates in and leads team activities and meetings.

• Marketing/Technology Liaison
  
  • Serves as the marketing lead for all MarTech projects, systems, and activities.

  • Collaborates with IT to optimize use of MarTech systems according to best practices.

  • Performs market research and participates in requirements gathering to guide MarTech system selections.

• Digital Marketing Execution
  • Collaborates with marketing managers and other functional areas to create and oversee multi-channel PR, marketing, and outreach campaigns.

  • Develops campaigns & tactics that will grow the customer database through digital acquisition tactics including lead generation, marketing automation, drip marketing, SEM, paid ads, social, email, and content marketing.

  • Guides format and structure of landing pages for optimized user experience.

• Marketing Automation
  • Fully leverages the marketing automation tool (Marketing Cloud) for executing, tracking, and managing email and other customer touchpoints.

  • Develops and oversees digital strategies that capture and nurture customers along an engagement journey, particularly via email journeys.

  • Collaborates with team members to optimize the marketing automation tool, create email journeys, analyze results, and troubleshoot any issues.

  • Collaborates with marketing team to segment email data and create send lists.

• Web and Media Optimization
  • Oversees and optimizes PPC, SEO, the Google Grant, landing pages, and retargeting toward high performance.

  • Works with Analysts to on digital marketing campaign performance and budget with an eye for growth and optimization opportunities.

  • Manages website and ecommerce performance, conversions, and user experience.

• Project Work
  • Participates in staff activities including morning prayer, weekly Bible study, and all-staff gatherings.

  • Partners with Marketing leaders and staff to create and encourage a high-performing team with healthy communication and strong working relationships.

  • Other duties as assigned.

• Strategic Thinker – Must Have

• Salesforce/Marketing Cloud – Must Have

• WordPress

• Shopify

• Google Analytics, AdWords, and Grants-Must Have

• Microsoft Office Suite

• SEO for web pages-Must Have

• High familiarity with social media and social advertising

• Able to design web pages for UI and UX-Must Have

• Able to analyze and summarize campaign results and provide data-backed recommendations

• Excellent written and verbal communication skills – Must Have

• Able to work independently with minimal supervision

Requires a bachelor’s degree in Web Development, Marketing, or Communications; 5 years of experience in digital marketing; app development experience preferred.