Power Technique North America LLC Hiring for Digital Marketing Manager Full Time

Passionate people create exceptional things

Did you know that the solutions we develop are a key part of most industries? Electronics, medical research, renewable energy, food production, infrastructure and many more.

We´re everywhere! Working with us means working with the latest technologies and groundbreaking, sustainable innovations. With our inclusive and caring environment, you get the support and inspiration you need to grow.

Here, your ideas are embraced, and you never stop learning. Interested in being part of our team?

Join us on our journey for a better tomorrow.

The Role

Mission:

The Digital Marketing Manager will promote and support the web shop sales channel to known and unknown customers with the goal of helping to increase traffic to the web shop. You will also support our Global E-Commerce team and give feedback on optimization of our web shop to make it easier for the visitor of the web shop to buy the right spare part(s) for their machine(s).

Roles and Responsibilities:

You will be responsible for:

• E-Comm platform ownership for USA and Canada
• Project management, campaigns/customer outreach and engagement, solving problems, optimizing site, managing local platform and driving revenue growth with focus areas in dealer/partner campaigns and end user/customer campaigns
• Performing keyword research (with our local and global marketing agencies) to understand search volume and opportunities for our business. Accordingly, you will define actions to be taken to improve performance of our shop.
• Driving local SEO and SEA projects, in close collaboration with our Global E-Commerce team
• Marketing automation (in the future) for inbound magnet style communication to our customers.
• Running local campaigns to promote our products to your audience (email, paid advertising on social media etc.)
• Analyzing the traffic and performance of your local web shop and you define actions that are needed to optimize
• Helping our current customers with their questions (non-technical questions) about the platform.
• Managing the chatbot on the e-commerce to help potential customers with their purchase during the sales process together with customer service team.
• Learning what the frictions are and find solutions to improve customer experience – and adapt our process accordingly in close collaboration with the Global E-Commerce team for (technical) support when needed.
• Organizing digital marketing material by working together with service team and external vendors
• Helping us to rank higher in Search engines for our most important spare parts categories
• Partnering with our customers in their journey with their Atlas Copco machine by providing tips, tricks and relevant content on how and when to maintain their machine and optimizing the lifecycle of their machine.

What you can expect from us?

Choose your career with us!

The Atlas Copco Group serves customers through innovative compressors, vacuum solutions, generators, pumps, power tools and assembly systems. We are a global and diverse Group of many strong brands and around 37 000 employees representing different cultures in more than 180 countries. We have a wide range of positions so whatever your interests or area of expertise, we offer interesting challenges and the opportunity to grow.

Passionate people create exceptional things. At Atlas Copco we believe in challenging the status quo, always looking for a better way. Our leading-edge technology enables us to innovate for the future. We believe that people make it happen and with us you are empowered to act. Your ideas can make a real difference and contribute to the quality of life for people everywhere.

We are proud of our strong and efficient training and development processes. And we collaborate across national and competence borders, something that gives you the chance to move between business areas, countries and functions. Whether you want to change track in your career, become a specialist or manager – there is always an Atlas Copco way open for you.

When you join Atlas Copco you are entrusted with a great deal of responsibility from day one. Why? Because we know that you have the drive to develop on your own initiative and the ability to make sound decisions – but also that you will ask for help when you need it. Since you gladly share your knowledge and expertise, we can also give you more professional freedom.

At Atlas Copco, we have a world of experience behind us with all kinds of people from many backgrounds. The one thing we all have in common is that we are passionate about what we do and love new challenges. Each day brings us new opportunities to grow, both as persons and professionals.