Plymouth Rock Assurance Hiring for Digital Marketing Strategist at Woodbridge, NJ, United States Full Time

Plymouth Rock has been awarded the #1 Large Employer in New Jersey in 2021. We would love for you to join our award winning team!

The Digital Marketing Strategist for Plymouth Rocks Direct division will play a pivotal role in growing our brand awareness and increasing quoting traffic through digital marketing and prospecting email campaigns.

Ideal candidates for this position are expected to be innovative collaborators passionate about digital marketing. You will be tasked with leading effective digital marketing strategies, analyzing results, implementing new tactics, and ensuring maximum return on investment.

Essential Functions and Responsibilities

• Lead the prospecting email strategy for Plymouth Rocks Direct division and employ tactics that return the greatest engagement.
• Acquire, clean, segment, and manage various email listings for our planned campaigns.
• Create, monitor, and enhance email prospecting journeys to improve engagement across various segments.
• Executing, managing, and optimizing digital media campaigns and programs , including platform media buying independently and in support of Manager
• Collaborate with our Digital Strategy Team to ensure the desired strategy and tactics are implemented accurately.
• Use research, insights and A / B testing to constantly optimize campaigns.
• Work cross-functionally with the creative team to align on campaign creative assets and execution.
• Work cross-functionally with the analytics team to track, analyze and regularly on email campaign results and email KPIs and digital marketing campaigns as necessary.

Qualifications and Education

• Degree in marketing, advertising, communication science, or equivalent
• 3+ years of email marketing experience, preferably in the cold email / prospecting space
• Basic knowledge of SEM, DSP and / or paid social platforms
• Ability to quickly learn and utilize new digital marketing platforms (Google Ad Manager, Facebook, Google Analytics, internal dashboards etc.)
• 1 to 3 years of experience using HTML / CSS to create dynamic emails for direct to consumer email campaigns
• Proven success implementing and managing cold email campaigns across various email service providers
• Strong project management skills and the ability to multi-task effectively
• You must have excellent written communication skills, exceptional proofreading and editing skills.
• Experience with Salesforce Marketing Cloud is strongly preferred

About the Company

The Plymouth Rock Company and its affiliated group of companies write and manage over $1.8 billion in personal and commercial auto and homeowners insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service.

We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry.

The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.

M. Best rating of A- / Excellent.

LI-DNI

Job ID : 2023-4495

External Company URL : www.prac.com /

Street : 581 Main Street