PLAYGROUND Hiring for Content Manager at South Melbourne, Victoria, Australia Full Time

About PLAYGROUND

PLAYGROUND is a creative studio where anything is possible. Beyond identity, brand, and communications, we look at what is unique to every business we work with and bring the best ideas to the fore. We pride ourselves on collaboration with our clients as we strive to understand their business, their market, their consumer and how these factors intersect.

Delivering work that is known for its craft and insight, a creative studio is a particular type of business. It’s not just another agency. It will challenge you; it will excite you; it will even make you nervous. But that’s a good thing. It means you are getting what you need.

Together, we are team of experienced professionals with expertise across brand strategy, design, advertising communications, social media content strategy, community management, digital technology, data analysis and targeted marketing.

In our business, creativity is only successful when it achieves commercial outcomes. So, for us, the ultimate creative pursuit is results. We never settle for less. Which in turn, means our clients never have to either.

PLAYGROUND is currently home to a full creative team including designers, copywriters, 3D visualisers, accounts service managers and directors, data scientists, and social media specialists.

LIFE AT PLAYGROUND

At PLAYGROUND, innovation, creativity, and passion drive us.  We challenge the status quo and retain the entrepreneurial spirit which drove our early success. 

PLAYGROUND strives to support the wellbeing of our employees so they can lead more fulfilling and productive lives. We do this by providing our people with a phenomenal experience at work and provide additional leave days such as birthday leave.

PLAYGROUND is also a proud sponsor of The Melbourne Prize, and we participate in many wellbeing programs throughout the year. We also participate in performance coaching and have Nam Baldwin as our wellbeing coach and Richard Day as Professional Development Coach.

KEY ACCOUNTABILITIES

You will work closely with the PLAYGROUND social, creative and account service teams to implement social media strategies for our clients.

• Implement social media marketing strategies for PLAYGROUND clients
• Brief creative teams to develop and create engaging content for social media platforms, including but not limited to Facebook, Instagram, LinkedIn, TikTok, Twitter and Pinterest
• Manage multiple social media accounts, including scheduling posts using a content calendar, responding to comments and messages, and monitoring and analysing performance metrics
• Stay up to date with the latest social media trends and platform updates, and adjust social media strategies accordingly
• Collaborate with the creative team to create high-quality visual assets, such as graphics, videos and copy for social media
• Collaborate with the account team to understand clients’ business objectives and ensure that social media strategies align with those objectives
• Monitor industry trends and competitors’ social media activities to identify opportunities and improve social media performance
• Assist in creating monthly social media performance s to clients and recommend areas for improvement
• Conduct social media audits to identify areas for improvement
• Collaborate with the account service team to develop social media strategies for upcoming months
• Attend client meetings to discuss social media performance and strategy updates

SKILLS AND COMPETENCIES

• Social Media Strategy: The ability to develop and implement effective social media strategies that align with the clients’ goals and brand image
• Content Creation: The ability to create engaging and high-quality content for social media platforms that resonates with the audience and drives traffic to the website
• Analytics: The ability to analyse social media metrics and make thoughtful recommendations accordingly
• Communication: The ability to effectively communicate with clients, and team members.
• Creativity: The ability to think creatively and come up with innovative ideas for social media content and campaigns.
• Attention to Detail: The ability to pay attention to detail and ensure that social media content and campaigns are accurate, high-quality, and aligned with the brand image
• Time Management: The ability to manage multiple projects and meet tight deadlines
• Flexibility: The ability to adapt to changing social media trends and platform updates, and adjust social media strategies accordingly
• Collaboration: The ability to collaborate effectively with the creative, account service, and marketing teams.
• Client Service: The ability to provide excellent client service by responding to comments, messages, and inquiries in a timely and professional manner