Planit Testing Hiring for Global Marketing Director at Sydney, New South Wales, Australia Full Time

Planit are world leaders in application testing and quality engineering. We provide solutions that support organisations to deliver high quality systems, applications, and IT architecture.

Planit is now a proud NRI company and part of a global movement to deliver a sustainable and secure future through better Information Technology exchanges. Our team offer expert consultancy, bespoke services, tailored training and unique solutions to complex projects.

Specialising in digital quality, Planit have a geographic footprint across many continents, with 2000+ permanent employees and have been recognised in Gartner’s Magic Quadrant for Application Testing Services.

Our values and ethos are focused on an intrinsic connection to our people, the awareness of our environment and our pursuit to be better than yesterday. We continue to lead the industry with unrivalled ideas, ability, and a quest to discern paradigms.

This role location can be based Sydney, Melbourne or the UK.

Job Description

As the Global Marketing Director, you will be at the forefront of the marketing strategy for Planit.

Your chief responsibilities will be in leading the marketing team with the ideation, execution and optimisation of marketing strategies, events, engagement and campaigns. These content centric campaigns and events will be instrumental in contributing to our sales pipeline, as you live and breathe demand generation, fostering executive engagements, and bolstering brand awareness across our key regions: Australia, New Zealand and the United Kingdom.

In collaboration with regional leaders, you will align and lead regional marketing resources to develop and execute quarterly plans that deliver marketing qualified leads through vertical, segment and industry campaigns, events and other strategies that you define. In doing so, you will elevate the Planit brand and perception in each region as well as understand competitive positioning and how to differentiate Planit.

At Planit, marketing is being reborn. This is a new role, bringing together and aligning sales and marketing efforts across the globe and your creativity, strategic thinking and experience is pivotal in helping Planit grow and get closer to its current and future clients.

We believe marketing is both a strategic instrument and a collaborative effort, closely integrated with every business facet and indispensable to our growth and revenue initiatives and goals. As such, you will be experienced in working with diverse internal stakeholders, leading your marketing team across the globe, working hand in hand with sales and account management, have a proven B2B services marketing background and adept at inspiring others to deliver effective and creative campaigns, content, events and account based marketing and targeted messaging.

Key Responsibilities

Strategy: Establish a brand and demand generation growth strategy for each region that supports the Planit growth objectives. Through quarterly plans you will measure and adjust activity as you define and align to regional leaders on demand generation, account based marketing, events and executive engagement opportunities.

Brand: Position Planit as a thought leader in testing and quality engineering across the globe. Working with local management teams to align to regional plans as you bring the Planit story to market and create brand awareness in each region through strategic and tactical activities.

Demand Generation: Ultimately through a solid strategy and brand awareness your targeted campaigns, events and initiatives will result in opportunities passed to the sales and account teams.

Customer Journey Lifecycle: Defining, owning and constantly adapting the customer journey lifecycle and personas to ensure content, messaging and value is aligned to the right people at the right time.

Creativity & Innovation: Thinking creatively about how Planit is perceived as a brand and in the campaign-based messaging is critical, so your varied background and experience is important to drive a different type of messaging to align to the personas during the life cycle.

Team Management: Managing a small team of marketing leaders across the world and offshore to support you in your strategy and initiatives. Fundamental to your success is how you develop and nurture your team through fostering a fun, creative and results driven environment.

Toolset/Experience Required

• Visionary marketer with an experience in growth-based initiatives
• 10+ years experience in marketing ideally in the professional services sector
• Proven success in building strong, multi-channeled marketing and initiatives that align globally but take into account local variations of each region
• Experience in defining customer lifecycle journeys, personas and aligning content to the right people at the right time
• Experience in Account Based Marketing (ABM), the concepts and aligning to account goals
• Strong focus and experience on generating marketing qualified leads (MQL’s)
• Experience in creating and crafting compelling content, messaging and creative
• Understand the important of events, sponsorship and private executive engagement activity
• Experienced in elevating and maintaining brand awareness in different regions
• Strong experience of social media, demand generation and targeted advertising
• Marketing Technology experience across Salesforce and Pardot
• Initiate change, finance and general management skills
• People management skills, focused on motivating and helping others to grow as a diverse and remote team
• Experienced in working with B2B sales teams and sales leadership

Culture and Benefits

With Us You’ll Experience

We believe in fostering a culture where our people are rewarded for the work they do and looked after from their first day at Planit.

• Truly flexible working initiatives
• Joining an organisation where innovation is at the heart of what we do.
• Career development initiatives in place so you can be your best self.
• Wellness activities, staff discounts, free LinkedIn Learning licences, referral bonuses, car leasing options and much more!

www.planittesting.com/Join-Our-Team

Planit is an equal employment opportunity employer.

Branch

Sydney

Salary Package

Competitive Package

Applications Close Date